Objectives and Target Audience
Objective(s)
To raise awareness and propose practical and effective solutions in the fight against antimicrobial resistance (AMR).
Target audience
General public
Campaign Scope
National
Communication Strategy
Communication Channels Used
Online materials
Campaign Material(s)
Web
Campaign Focus
One Health
Campaign Setting
Online
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Dissemination and Sustainability
Continuity strategy
Campaign with regular updates
Replicability
Yes
Content usage license
Free
Campaign Status
Active
Lessons and Observations
Documents
Documents
X (Twitter) account posts
Web and information/education messages
ESKAPE ROOM
Evidence for
Campaign
Game