Want to correct or add a campaign to our database?
Submit request

Meddig hat? / (How long will it work?)

Title or slogan
Meddig hat? / (How long will it work?)
Publication Year
2019
Leading Institution
Nébih – Nemzeti Élelmiszerlánc-biztonsági Hivatal (National Food Chain Safety Office)
Source
Google - article: https://jomagyarbaromfi.hu/hireink/nebih_kampany_az_antimikrobialis_rezisztencia_ellen
Country/Countries
Hungary
Original language
Hungarian
Available Language(s)
Hungarian
Campaign link
https://meddighat.hu/
Objective(s)
To raise awareness about the global rise of antimicrobial resistance in both human and animal health.
Target audience
Veterinarians and those working in animal health
Pet owners
Campaign Scope
National
Communication Channels Used
websites/blogs
Social Media
Campaign Material(s)
Web
Article
Digital postcards or visual infographics
Key messages
"Antibiotics do not kill all bacteria; the fittest survive their attack and these are the ones that will multiply later."

"Each treatment with an antibiotic contributes to the selection of bacterial strains that are no longer sensitive to the given antibiotic, so with each treatment the “edge” of the weapon wears off a little."

"If we give antibiotics incorrectly, unnecessarily, in too small a dose, or for an inadequate period of time, we further promote the spread of resistance."

Campaign Focus
Animal health
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Educational model applied
Transmissive
Credibility assumed due to source, no references
Accessible formats for visually impaired users not provided
Key messages not clearly indicated
Single-language with a focused national audience
Frequently Asked Questions (FAQs) section not included
Campaign timeline information incomplete or missing
Reporting on results or impact not found
Outreach activities not documented
Uncertain whether materials are suitable for reuse
Usage rights or licensing not identified
Tailoring content to specific groups (e.g., parents, seniors, teens) may enhance impact.
Disability Accessibility Bias
Digital Access Bias
Digital Literacy Bias
Evaluation Absence Bias
Language Bias
Involvement Bias
Limited accessibility
Limited reach / Single channel
No translation to other languages
Not found measurable outcomes or evaluation plan
Call to Action
Dedicated website or online portal