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European Antibiotic Awareness Day (EAAD) 2020: In times of COVID-19, don’t give up on antimicrobial resistance (AMR) and stay united to preserve antimicrobials

Title or slogan
European Antibiotic Awareness Day (EAAD) 2020: In times of COVID-19, don’t give up on antimicrobial resistance (AMR) and stay united to preserve antimicrobials
Publication Year
2020
Leading Institution
European Centre for Disease Prevention and Control (ECDC)
Source
https://antibiotic.ecdc.europa.eu/en/about
Country/Countries
Europe
Original language
English
Available Language(s)
Bulgarian
Croatian
Czech
Danish
Dutch
English
Estonian
Finnish
French
German
Greek
Hungarian
Irish
Italian
Latvian
Lithuanian
Polish
Portuguese
Romanian
Slovak
Slovenian
Spanish
Swedish
Campaign link
https://antibiotic.ecdc.europa.eu/en/european-antibiotic-awareness-day-eaad-2020
Objective(s)
Raise awareness of antibiotic misuse/resistance and support national campaigns promoting prudent use
Target audience
Healthcare professionals
General public
Policy-makers and government authorities
Campaign Scope
International
Communication Channels Used
Online materials
website
Social Media
Social Media Used
Facebook
Instagram
LinkedIn
Bluesky
Campaign Material(s)
healthcare professionals stories
Antimicrobial consumption - Annual Epidemiological Report
Antimicrobial resistance in the EU/EEA (EARS-Net) Annual Epidemiological Report
Country summaries - antimicrobial resistance in the EU/EEA
Additional tables - antimicrobial resistance in the EU/EEA "
Videos
Key messages
Preserve the effectiveness of antibiotics by using them only when necessary and exactly as prescribed by a healthcare professional.
Campaign Focus
One Health
Campaign Setting
Online
Community
Healthcare facilities
Use of Scientific Evidence
Yes
Visual and Symbolic Elements
Human silhouettes
Heath care professionals
healthcare facilities
Pill/capsule icons
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Adaptation to Educational Levels
Adolescents
Adults
Content accessibility
Yes
Content accessibility
Plain language
Subtitles
Diversity and Inclusion
Yes
Diversity and Inclusion
Multilingual
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
No
Continuity strategy
One-off campaign
Campaign Start Month
11
Campaign Start Year
2020
Campaign End Month
11
Campaign End Year
2020
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Community participation in evaluation
No
Access point for campaign materials not clearly provided
Funding details not disclosed.
Reporting on results or impact not found
Reporting on results or impact not available
Accessible formats for hearing impaired users not provided
Accessible formats for visually impaired users not provided
Frequently Asked Questions (FAQs) section not included
No adaptation for different age groups
A central campaign hub or website can improve discoverability and consistency.
Clear contact points or ordering systems may improve access to campaign materials.
Clear, concise key message summaries may help reduce misinterpretation.
Consistency in tone, slogans, and design may strengthen campaign recognition.
Framing messages around personal or family benefits may improve engagement.
Including links to scientific sources may enhance transparency
Including links to scientific sources where relevant may enhance transparency and support users seeking more information.
International Collaboration Enriches Understanding
Multilingual materials may reach more diverse communities.
Outcome Bias
Disability Accessibility Bias
Impact not quantitatively tracked
Accessibility
Clear messaging
Community participation
Endorsements by Trusted Institutions
Regular updates
Supports Public Health Goals Multilingual Accessibility
Use of scientific evidence
Use of visuals and infographics

Stakeholders interviews

Evidence for
Videos
Document
https://youtu.be/kdeCdaY50rM?si=f9FurgsOZMrE2qt0
https://youtu.be/VFh7WTMWLuw?si=hV7ISAu8upOkgA5p
https://youtu.be/kdeCdaY50rM?si=f9FurgsOZMrE2qt0
https://youtu.be/AtPvM7RJlb4?si=NsPIqjChEH2u8IBZ
https://youtu.be/EoL4wzAiL_k?si=mCQbsPYhvYDeBPbT
https://youtu.be/HJ253cR96s8?si=shQbtkGnXKnkVDQl
https://youtu.be/CkK9Jmk5qmE?si=8csYPmWzj8OGJgRu
https://youtu.be/soC7-jFKj68?si=9eowznCCx7rb0Rb8
https://youtu.be/BIB9rcu-43o?si=6mrhNdEXvNfR054w
https://youtu.be/BIB9rcu-43o?si=6mrhNdEXvNfR054w
https://youtu.be/soC7-jFKj68?si=9eowznCCx7rb0Rb8
https://youtu.be/CkK9Jmk5qmE?si=8csYPmWzj8OGJgRu
https://youtu.be/VFh7WTMWLuw?si=hV7ISAu8upOkgA5p
https://youtu.be/AtPvM7RJlb4?si=NsPIqjChEH2u8IBZ
https://youtu.be/EoL4wzAiL_k?si=mCQbsPYhvYDeBPbT
https://youtu.be/HJ253cR96s8?si=shQbtkGnXKnkVDQl
https://youtu.be/kdeCdaY50rM?si=f9FurgsOZMrE2qt0
Source
https://www.youtube.com/watch?v=VFh7WTMWLuw&list=PL7X6T30850OiwPo5_AVGtfJdZeoNzVksJ&index=2