Objectives and Target Audience
Objective(s)
To raise awareness on the need to invest in antibiotic research and development.
Target audience
General public
Campaign Scope
International
Communication Strategy
Communication Channels Used
websites/blogs
Social Media
Campaign Material(s)
Videos
blog posts
Key messages
"Antibiotics are the foundation of modern medicine. We need to ensure it stays that way."
"Across the world, drug-resistant infections are on the rise."
"Meanwhile, investments in the antibiotics needed to control them remain dangerously low, too low to change that."
"Business as usual is not enough."
"Across the world, drug-resistant infections are on the rise."
"Meanwhile, investments in the antibiotics needed to control them remain dangerously low, too low to change that."
"Business as usual is not enough."
Campaign Focus
Human health
Campaign Setting
Online
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Human
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Diversity and Inclusion
Content accessibility
No
Diversity and Inclusion
Yes
Diversity and Inclusion
Diverse visuals
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
No
Dissemination and Sustainability
Continuity strategy
Campaign with regular updates
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Lessons and Observations
Documents
Documents
Video
Evidence for
Video
Campaign
Document
Posts experiences antibiotic awareness - english
Read the stories link
Evidence for
People´s experiences