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It’s everyone’s responsibility to #KeepAntibioticsWorking

Title or slogan
It’s everyone’s responsibility to #KeepAntibioticsWorking
Publication Year
2017
Leading Institution
European Centre for Disease Prevention and Control (EDCD)
Source
https://antibiotic.ecdc.europa.eu/en/european-antibiotic-awareness-day-2017-news-release
Country/Countries
Europe
Original language
English
Available Language(s)
Bulgarian
Czech
Danish
German
Greek
Spanish
Estonian
Finnish
French
Irish
Croatian
Hungarian
Icelandic
Italian
Lithuanian
Latvian
Macedonian
Dutch
Norwegian
Polish
Portuguese
Romanian
Slovak
Slovenian
Swedish
Contact e-mail
eaad@ecdc.europa.eu
Campaign link
https://antibiotic.ecdc.europa.eu/en/european-antibiotic-awareness-day-eaad-2020
Objective(s)
Raise awareness of the threat of antimicrobial resistance in Europe.

Promote prudent antibiotic use among healthcare professionals and the public.

Disseminate latest surveillance data from EARS-Net and ESAC-Net.
Target audience
Healthcare professionals
General public
Policy-makers and government authorities
Campaign Scope
International
Communication Channels Used
website
Social Media
Social Media Used
Facebook
Instagram
LinkedIn
Bluesky
Campaign Material(s)
Infographic
summary of the latest data
Videos
livestream
surveillance document
keymessages
Key messages
Antibiotics should only be used when prescribed by a certified health professional.

Misuse and overuse of antibiotics accelerate antimicrobial resistance.

AMR is a growing threat to patient safety in Europe.
Campaign Focus
One Health
Campaign Setting
Healthcare facilities
Community
Online
Use of Scientific Evidence
Yes
Visual and Symbolic Elements
Bacteria
People
health care work situations
Pill/capsule icons
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Adaptation to Educational Levels
Adolescents
Content accessibility
Yes
Content accessibility
Plain language
Translations
Diversity and Inclusion
Yes
Diversity and Inclusion
Multilingual
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
No
Continuity strategy
One-off campaign
Events
https://www.ecdc.europa.eu/en/news-events/european-antibiotic-awareness-day-2017
Campaign Start Month
11
Campaign Start Year
2017
Campaign End Month
11
Campaign End Year
2017
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Accessible formats for hearing impaired users not provided
Funding details not disclosed.
Reporting on results or impact not available
Accessible formats for visually impaired users not provided
Access point for campaign materials not clearly provided
Frequently Asked Questions (FAQs) section not included
A central campaign hub or website can improve discoverability and consistency.
Clear contact points or ordering systems may improve access to campaign materials.
Clear, concise key message summaries may help reduce misinterpretation.
Consistency in tone, slogans, and design may strengthen campaign recognition.
Framing messages around personal or family benefits may improve engagement.
Including links to scientific sources may enhance transparency
Including links to scientific sources where relevant may enhance transparency and support users seeking more information.
International Collaboration Enriches Understanding
Multilingual materials may reach more diverse communities.
Disability Accessibility Bias
Outcome Bias
Impact not quantitatively tracked
Accessibility
Clear messaging
Community participation
Endorsements by Trusted Institutions
Supports Public Health Goals
Multilingual Accessibility
Use of scientific evidence
Use of visuals and infographics

Key messages

Evidence for
Key messages
Document
what-are-keymessages-BG.pdf
what-are-keymessages-cs.pdf
what-are-keymessages-DA.pdf
what-are-keymessages-DE.pdf
what-are-keymessages-EL.pdf
what-are-keymessages-EN.pdf
what-are-keymessages-ES.pdf
what-are-keymessages-ET.pdf
what-are-keymessages-FI.pdf
what-are-keymessages-FR.pdf
what-are-keymessages-GA.pdf
what-are-keymessages-HR.pdf
what-are-keymessages-HU.pdf
what-are-keymessages-IS.pdf
what-are-keymessages-IT.pdf
what-are-keymessages-LT.pdf
what-are-keymessages-LV.pdf
what-are-keymessages-MK.pdf
what-are-keymessages-MT.pdf
what-are-keymessages-NL.pdf
Source
https://antibiotic.ecdc.europa.eu/en/get-informed/key-messages/key-messages-professionals-hospitals-and-other-healthcare-settin…