Objectives and Target Audience
Objective(s)
To promote a strong culture of safety in healthcare settings by reinforcing the importance of proper hand hygiene as a fundamental practice to prevent healthcare-associated infections
Target audience
Healthcare professionals
General public
Campaign Scope
National
Communication Strategy
Communication Channels Used
websites/blogs
Posters
Online videos
Campaign Material(s)
Posters
Videos
Campaign Focus
Human health
Campaign Setting
Hospital
Healthcare facilities
Community
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Hands washing
Bacteria
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Basic
Dissemination and Sustainability
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Lessons and Observations
Documents
Documents
Video: Campaña Limpieza de Manos 2022 - Ciudadanía (versión larga)
Video: Campaña Limpieza de Manos 2022 - Ciudadanía (versión corta)
Video: Campaña Limpieza de Manos 2022 - Profesionales (versión larga)
Video: Campaña Limpieza de Manos 2022 - Profesionales (versión corta)
Posters in spanish
Evidence for
Campaign
Poster
Document
Poster in other official languages
Evidence for
Campaign
Poster
Document