Objectives and Target Audience
Objective(s)
To promote and reinforce effective hand hygiene at the point of care as a critical measure to reduce healthcare-associated infections and improve patient safety, by integrating it as a standard and safe practice in all healthcare settings.
Target audience
Healthcare professionals
Patients
Communication Strategy
Communication Channels Used
websites/blogs
Posters
Leaflets
Campaign Material(s)
Posters
Leaflets
Campaign Focus
Human health
Campaign Setting
Hospital
Healthcare facilities
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Hands washing
Hands
Soap
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Basic
Diversity and Inclusion
Content accessibility
Yes
Content accessibility
Plain language
Dissemination and Sustainability
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Lessons and Observations
Documents
Documents
Poster for professionals in spanish
Evidence for
Campaign
Poster
Document
Posters for professionals in other official languages
Evidence for
Campaign
Poster
Document
Leaflet for patients
Evidence for
Campaign
Leaflet
Document
Leaflet Hand washing technique
Evidence for
Campaign
Educational resources
Document