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SEGUNDOS QUE SALVAN VIDAS. LIMPIA TUS MANOS

Objective(s)
To promote and reinforce effective hand hygiene at the point of care as a critical measure to reduce healthcare-associated infections and improve patient safety, by integrating it as a standard and safe practice in all healthcare settings.
Target audience
Healthcare professionals
Patients
Communication Channels Used
websites/blogs
Posters
Leaflets
Campaign Material(s)
Posters
Leaflets
Key messages
Perform hand hygiene at the point of care.

Use the correct technique with appropriate products.

Maintain hand hygiene during vaccination and patient contact.

Help integrate hand hygiene into routine patient safety practices.

Support and motivate teams to sustain adherence.
Campaign Focus
Human health
Campaign Setting
Hospital
Healthcare facilities
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Hands washing
Hands
Soap
Educational model applied
Transmissive
Content Complexity Level
Basic
Content accessibility
Yes
Content accessibility
Plain language
Continuity strategy
One-off campaign
Campaign Start Month
5
Campaign Start Year
2021
Campaign End Month
5
Campaign End Year
2021
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Identified gaps
Credibility assumed due to source, no references
Accessible formats for visually impaired users not provided
Frequently Asked Questions (FAQs) section not included
Community voices or lived experiences not included
Reporting on results or impact not found
Lessons learned
Clear, concise key message summaries may help reduce misinterpretation.
Multilingual materials may reach more diverse communities.
Identified biases
Disability Accessibility Bias
Language Bias
Identified Weaknesses
Not found measurable outcomes or evaluation plan
Identified Weaknesses
Poster-based

Limited accessibility features for visually impaired users.

Available only in official languages; no additional translations noted.
Identified Strengths
Clear messaging
Dedicated website or online portal
Use of visuals and infographics
Accessibility
Call to Action
Identified Strengths
References WHO materials

Materials provided in national official languages

Leaflet for patients