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Objective(s)
To raise awareness and promote proper hand hygiene practices across all levels of care in order to reduce healthcare-associated infections, support patient safety
Target audience
Healthcare professionals
Campaign Scope
National
Communication Channels Used
websites/blogs
Posters
Campaign Material(s)
Posters
Key messages
Hand hygiene is a simple, cost-effective, and evidence-based practice to prevent infections.

Improve adherence to hand hygiene among healthcare workers, patients, and caregivers.

Hand hygiene plays a critical role in delivering safe, high-quality, and universal health care.

Infection prevention programs must be part of all health institutions.

Continued professional commitment is essential to reduce the spread of multidrug-resistant organisms.
Campaign Focus
Human health
Campaign Setting
Hospital
Healthcare facilities
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Hands
People
Soap
Educational model applied
Transmissive
Content Complexity Level
Basic
Content accessibility
Yes
Content accessibility
Plain language
Continuity strategy
One-off campaign
Campaign Start Month
5
Campaign Start Year
2019
Campaign End Month
5
Campaign End Year
2019
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Identified gaps
Credibility assumed due to source, no references
Accessible formats for visually impaired users not provided
Frequently Asked Questions (FAQs) section not included
Community voices or lived experiences not included
Reporting on results or impact not found
Lessons learned
Clear, concise key message summaries may help reduce misinterpretation.
Multilingual materials may reach more diverse communities.
Identified biases
Disability Accessibility Bias
Language Bias
Identified Weaknesses
Not found measurable outcomes or evaluation plan
Identified Weaknesses
Poster-based

Limited accessibility features for visually impaired users.

Available only in official languages; no additional translations noted.
Identified Strengths
Clear messaging
Dedicated website or online portal
Use of visuals and infographics
Accessibility
Call to Action
Identified Strengths
References WHO materials

Materials provided in national official languages