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Weniger Antibiotika …

Title or slogan
Weniger Antibiotika …
Publication Year
2017
Leading Institution
Institut für Allgemeinmedizin der Universitätsmedizin Rostock
Source
Article from the Deutsches Ärzteblatt.
Link: https://www.aerzteblatt.de/news/neue-kampagne-weniger-antibiotika-vorgestellt-13cb018b-42b1-486b-a51c-4cff03b16e2b
Country/Countries
Germany
Original language
German
Available Language(s)
German
Contact e-mail
info@gpzk.de
Campaign link
https://www.weniger-antibiotika.de/
Objective(s)
The communication goal, according to the project partners, is an informed public, fewer patients with respiratory infections, and a reduced use of antibiotics.
Target audience
General public
Children
Experts
Campaign Scope
National
Partners or Allies
Fakultät Gestaltung der Hochschule Wismar
aQua – Institut für angewandte Qualitätsförderung und Forschung im Gesundheitswesen GmbH
Abteilung Allgemeinmedizin und Versorgungsforschung des Universitätsklinikums Heidelberg
Institut für Medizinische Biometrie und Informatik, Abteilung Medizinische Biometrie der Universität Heidelberg
Gesellschaft für Patientenzentrierte Kommunikation GPZK GmbH
Bundesministerium für Gesundheit, BMG
Communication Channels Used
websites/blogs
Journal
Campaign Material(s)
Web
Comic
Magazine
Posters
Flyers
Mascot Plush
Colouring book
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Colors
Symbols
Icongraphy
Educational model applied
Transmissive
Content Complexity Level
Basic
Adaptation to Educational Levels
Children
Adults
Elderly
Adolescents
Content accessibility
Yes
Content accessibility
Plain language
Diversity and Inclusion
Yes
Diversity and Inclusion
User knowledge levels
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
No
Events
North Rhine-Westphalia Awareness week
Campaign Start Month
2
Campaign Start Year
2017
Campaign End Month
6
Campaign End Year
2020
Campaign Status
Inactive with live site
Credibility assumed due to source, no references
Single-language with a focused national audience
Subtitles or captions missing, limited or unclear
Accessible formats for hearing impaired users not provided
Accessible formats for visually impaired users not provided
Key messages not clearly indicated
Frequently Asked Questions (FAQs) section not included
Campaign timeline information incomplete or missing
Goals not clearly distinguished from general content
Community voices or lived experiences not included
Reporting on results or impact not found
Community needs not clearly reflected
Collaboration with stakeholders not indicated
Uncertain whether materials are suitable for reuse
Usage rights or licensing not identified
Funding details not disclosed.
While the campaign’s main website and broader materials are available only in German, a selection of flyers has been translated into multiple languages. The “Erkältung” (common cold) and “Mittelohrentzündung” (middle ear infection) flyers are available in German, English, French, Russian, Turkish, Arabic, and Vietnamese. The flyer on “Entzündungen der Nasennebenhöhlen” (sinus infections) is available in French, Russian, Turkish, Arabic, and Vietnamese. These multilingual resources, adapted from the ARena partner project, are the only translated components identified.

Materials can be ordered via the online shop, but no downloadable versions are provided.

Although there is a section intended for reading the comic online, it does not appear to be working.

No access to campaign materials is provided beyond the webpage, making their replicability unclear.

Offering both digital and print formats can support broader accessibility.
Multilingual materials may reach more diverse communities.
Tailoring content to specific groups (e.g., parents, seniors, teens) may enhance impact.
Language Bias
Disability Accessibility Bias
Evaluation Absence Bias
Involvement Bias
Limited accessibility
Not found measurable outcomes or evaluation plan
The website is only available in German, with limited materials translated into other languages.
Dedicated website or online portal
Easy to locate materials
Printed materials are available for order