Objectives and Target Audience
Objective(s)
Reduce the consume of antibiotics.
Target audience
General public
Campaign Scope
National
Communication Strategy
Communication Channels Used
website
Campaign Material(s)
Posters
Campaign Focus
Human health
Campaign Setting
Community
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Pill/capsule icons
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Basic
Dissemination and Sustainability
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Ended
Lessons and Observations
Documents
Documents
Poster - If your doctor says you don’t need an antibiotic, that’s ok.
Evidence for
Poster
Campaign
Document
Registered as Campaign under the HSE web
Evidence for
Campaign
Document