Want to correct or add a campaign to our database?
Submit request

Think You Need an Antibiotic? Think Again

Title or slogan
Think You Need an Antibiotic? Think Again
Leading Institution
Health Service Executive (HSE)
Source
https://www.hse.ie/eng/services/list/2/gp/antibiotic-prescribing/antibicrobial-stewardship-audit-tools/antibiotic-campaigns.html
Country/Countries
Ireland
Original language
English
Available Language(s)
English
Contact e-mail
Antibiotics.Prescribing@hse.ie
Campaign link
https://www.hse.ie/eng/services/list/2/gp/antibiotic-prescribing/antibicrobial-…
Objective(s)
Reduce the consume of antibiotics.
Target audience
General public
Campaign Scope
National
Communication Channels Used
website
Campaign Material(s)
Posters
Key messages
Not all common diseases require antibiotics.
Your body is able to fight the infection on its own.
Campaign Focus
Human health
Campaign Setting
Community
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Educational model applied
Transmissive
Content Complexity Level
Basic
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Ended
Credibility assumed due to source, no references
Funding details not disclosed.
Reporting on results or impact not found
Campaign timeline information incomplete or missing
Campaign webpage or dedicated section not visible
Outreach activities not documented
Single-language with a focused national audience
Not all official or widely spoken languages are covered
Accessible formats for visually impaired users not provided
Frequently Asked Questions (FAQs) section not included
Interactive features not included
Feedback or audience involvement not visible
Uncertain whether materials are suitable for reuse
Usage rights or licensing not identified
Unable to determine how this campaign was promoted or structured or other materials involved.

No information to understand main objective, target population, key messages, etc.
Disability Accessibility Bias
Evaluation Absence Bias
Involvement Bias
Language Bias
Limited reach / Single channel
No dedicated website or central resource
Limited accessibility
Not found measurable outcomes or evaluation plan