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Under the weather

Title or slogan
Under the weather
Leading Institution
Health Service Executive (HSE)
Source
https://www.hse.ie/eng/services/list/2/gp/antibiotic-prescribing/antibicrobial-stewardship-audit-tools/antibiotic-campaigns.html
Country/Countries
Ireland
Original language
English
Available Language(s)
English
Contact e-mail
Antibiotics.Prescribing@hse.ie
Campaign link
https://undertheweather.ie
Objective(s)
Provide advice to the public on how to mind themselves or a loved one through a range of common illnesses, such as colds and flu, tummy
bugs, ear infections, rashes and more.
Provide basic health knowledge, and help keep people from making unnecessary and expensive visits to GP surgeries and emergency departments.
Reinforce the message that you do not need an antibiotic to recover from colds, flu or a range
of common illnesses.
Target audience
General public
Campaign Scope
National
Communication Channels Used
website
Campaign Material(s)
Posters
Leaflets
Stickers
Campaign Focus
Human health
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Ended
Credibility assumed due to source, no references
Funding details not disclosed.
Reporting on results or impact not found
Campaign timeline information incomplete or missing
Access point for campaign materials not clearly provided
Outreach activities not documented
Single-language with a focused national audience
Accessible formats for hearing impaired users not provided
Accessible formats for visually impaired users not provided
Usage rights or licensing not identified
Uncertain whether materials are suitable for reuse
Campaign link redirects to another page.

Unable to determine how this campaign was promoted or structured or other materials involved.

Disability Accessibility Bias
Evaluation Absence Bias
Involvement Bias
Language Bias
No dedicated website or central resource
Limited accessibility
Not found measurable outcomes or evaluation plan
Clear messaging