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Antibiotika eller ej? - Cystitis (Antibiotics—or Not? – Cystitis)

Title or slogan
Antibiotika eller ej? - Cystitis (Antibiotics—or Not? – Cystitis)
Publication Year
2019
Leading Institution
Indenrigs- og Sundhedsministeriet (Danish Ministry of the Interior and Health)
Source
Web: https://www.antibiotikaellerej.dk/
Country/Countries
Denmark
Original language
Danish
Available Language(s)
Danish
Contact e-mail
serum@ssi.dk
Campaign link
https://www.antibiotikaellerej.dk/kampagner/blaerebetaendelse
Objective(s)
To prevent bladder infections—and thereby avoid unnecessary antibiotic treatments—by empowering women with simple, everyday measures.
Target audience
Women over 60 years old
Campaign Scope
National
Partners or Allies
Sundhedsstyrelsen (The Danish Health Authority)
Lægemiddelstyrelsen (Danish Medicines Agency)
Statens Serum Institut (SSI)
Dansk Selskab for Almen Medicin (DSAM)
Lægeforeningen (Danish Medical Association)
Apotekerforeningen (Danish Association of Pharmacies)
Danske Regioner (Danish Regions)
Communication Channels Used
website
Social Media
Social Media Used
YouTube
Campaign Material(s)
Posters
Leaflets
Videos
Key messages
Not all bladder infections need antibiotics.

Mild cases may resolve with fluids, rest, and pain relief.

Antibiotics should be reserved for severe or persistent symptoms.

Responsible use helps fight resistance.
Campaign Focus
Human health
Campaign Setting
Community
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Bacteria
Pill/capsule icons
Educational model applied
Transmissive
Continuity strategy
One-off campaign
Campaign Start Year
2019
Campaign End Year
2019
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Credibility assumed due to source, no references
Funding details not disclosed.
Reporting on results or impact not found
Accessible formats for visually impaired users not provided
Accessible formats for hearing impaired users not provided
Single-language with a focused national audience
Uncertain whether materials are suitable for reuse
Usage rights or licensing not identified
Feedback or audience involvement not visible
Minimal information on campaign on the dedicated section
Clear, concise key message summaries may help reduce misinterpretation.
Tailoring content to specific groups (e.g., parents, seniors, teens) may enhance impact.
Involvement Bias
Evaluation Absence Bias
Language Bias
Limited accessibility
Not found measurable outcomes or evaluation plan
Clear messaging