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Antibiotika eller ej? - Brug antibiotika med omtanke (Antibiotics—or Not? – Use Antibiotics with Care)

Title or slogan
Antibiotika eller ej? - Brug antibiotika med omtanke (Antibiotics—or Not? – Use Antibiotics with Care)
Publication Year
2017
Leading Institution
Indenrigs- og Sundhedsministeriet (Danish Ministry of the Interior and Health)
Source
Web: https://www.antibiotikaellerej.dk/

Materials web: https://www.antibiotikaellerej.dk/hent-materialer
Country/Countries
Denmark
Original language
Danish
Available Language(s)
Danish
Contact e-mail
serum@ssi.dk
Campaign link
https://www.antibiotikaellerej.dk/kampagner/brug-antibiotika-med-omtanke
Objective(s)
To reduce overall antibiotic consumption and slow the development of resistant, potentially life-threatening bacteria by ensuring antibiotics are only used when they will be effective.
Target audience
General public
Patients
Campaign Scope
National
Partners or Allies
Sundhedsstyrelsen (The Danish Health Authority)
Lægemiddelstyrelsen (Danish Medicines Agency)
Lægeforeningen (Danish Medical Association)
Statens Serum Institut (SSI)
Dansk Selskab for Almen Medicin (DSAM)
Apotekerforeningen (Danish Association of Pharmacies)
Danske Regioner (Danish Regions)
Communication Channels Used
website
Campaign Material(s)
Posters
Leaflets
Videos
Key messages
“Brug mig med omtanke” (“Use me with care/consideration.”)

“Jeg er ikke et bolsje!” (“I am not a hard candy!”)

“Nix pille – når det er virus” (“No pill—when it’s a virus.”)

“Din krop er kanon – også mod bakterier” (“Your body is awesome—also against bacteria.”)

“Når det virkelig gælder, så er det mig der er bedst” (“When it really counts, it’s me that is best.”)
Campaign Focus
Human health
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Pill/capsule icons
Educational model applied
Transmissive
Continuity strategy
One-off campaign
Campaign Status
Inactive with live site
Credibility assumed due to source, no references
Funding details not disclosed.
Reporting on results or impact not found
Accessible formats for visually impaired users not provided
Single-language with a focused national audience
Uncertain whether materials are suitable for reuse
Usage rights or licensing not identified
Feedback or audience involvement not visible
Minimal information on campaign on the dedicated section
Clear, concise key message summaries may help reduce misinterpretation.
Involvement Bias
Evaluation Absence Bias
Language Bias
Limited accessibility
Not found measurable outcomes or evaluation plan
Clear messaging