Objectives and Target Audience
Objective(s)
To reassure and guide parents that while children frequently get earaches, colds, sore throats and coughs, they rarely need antibiotics—providing clear advice on symptom relief, when to seek medical attention, and how to help their child recover naturally.
Target audience
Parents / Relatives
Campaign Scope
National
Collaborations
Partners or Allies
Sundhedsstyrelsen (The Danish Health Authority)
Danske Regioner (Danish Regions)
Dansk Selskab for Almen Medicin (DSAM)
Lægeforeningen (Danish Medical Association)
Lægemiddelstyrelsen (Danish Medicines Agency)
Statens Serum Institut (SSI)
Apotekerforeningen (Danish Association of Pharmacies)
Communication Strategy
Communication Channels Used
websites/blogs
Campaign Material(s)
Leaflets
Posters
Video
Campaign Focus
Human health
Campaign Setting
Community
Healthcare facilities
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Children
Pedagogical Approach
Educational model applied
Transmissive
Dissemination and Sustainability
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Lessons and Observations
Documents
Documents
Leaflet "Should my child have antibiotics? - leaflet"
Evidence for
Campaign
Leaflet
Document
Poster "Should my child have antibiotics? - poster"
Evidence for
Campaign
Poster
Document
Video spot "All children get sick"
Evidence for
Campaign
Video