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Antibióticos? Sem razão, não!

Title or slogan
Antibióticos? Sem razão, não!
Publication Year
2020
Leading Institution
Consórcio do projeto PRR HubRAM – DGAV
Source
https://agriculturaemar.com/antibioticos-sem-razao-nao-campanha-para-utilizacao-responsavel-dos-antimicrobianos-nos-animais-de-companhia/DG

https://www.dgav.pt/acessorapido/conteudo/uma-so-saude/
Country/Countries
Portugal
Original language
Portuguese
Available Language(s)
Portuguese
Contact e-mail
geral@dgav.pt
Campaign link
https://www.dgav.pt/acessorapido/conteudo/uma-so-saude/
Objective(s)
Inform and raise awareness about the responsible use of antibiotics in companion animals.
Target audience
General public
Pet owners
Campaign Scope
National
Communication Channels Used
Social Media
Posters
Leaflets
Social Media Used
Facebook
X (Twitter)
LinkedIn
YouTube
Campaign Material(s)
Posters
Leaflets
Key messages
“Antibióticos? Sem razão, não!” – Antibiotics should not be used without a valid reason.

The misuse and overuse of antimicrobials increases the risk of resistance, endangering both animal and human health.

The use of critically important antibiotics for human medicine in pets poses an additional risk by selecting and spreading resistant bacteria.

It is urgent to alert citizens to the dangers of indiscriminate antibiotic use.
Campaign Focus
Animal health
Campaign Setting
Metro stations
Online
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Educational model applied
Transmissive
Content Complexity Level
Basic
Content accessibility
Yes
Content accessibility
Audio reading function for the web text
Diversity and Inclusion
Yes
Diversity and Inclusion
Audio reading function for the web text
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Continuity strategy
One-off campaign
Campaign Start Year
2020
Campaign End Year
2020
Replicability
Yes
Content usage license
Free
Campaign Status
Ended
Credibility assumed due to source, no references
Funding details not disclosed.
Reporting on results or impact not found
Single-language with a focused national audience
Accessible formats for visually impaired users not provided
Interactive features not included
Outreach activities not documented
Uncertain whether materials are suitable for reuse
Usage rights or licensing not identified
Campaign webpage or dedicated section not visible
While the website includes an audio reading function for the web text, this feature is not adapted or extended to the poster or leaflet materials.
Clear, concise key message summaries may help reduce misinterpretation.
Disability Accessibility Bias
Evaluation Absence Bias
Involvement Bias
Language Bias
No dedicated website or central resource
Not found measurable outcomes or evaluation plan
Limited accessibility
Call to Action
Audio reading function for the web text