Objectives and Target Audience
Objective(s)
Highlight the impact of antimicrobial resistance (AMR) on public health, animal health, and the environment through video testimonials from various personalities and professionals.
Promote more responsible use of antimicrobials across all sectors of veterinary medicine.
Promote more responsible use of antimicrobials across all sectors of veterinary medicine.
Target audience
General public
Campaign Scope
National
Communication Strategy
Communication Channels Used
Social Media
websites/blogs
Campaign Material(s)
Videos
Key messages
Encourage more conscious use of antimicrobials in veterinary practice.
Share best husbandry and production practices that reduce reliance on antimicrobials.
Emphasize the importance of knowing and following the specific rules for veterinary-medicine use to ensure proper therapy.
Highlight the need for ongoing training of animal-health professionals in antimicrobial stewardship.
Showcase the development of management systems, including the upcoming implementation of electronic veterinary prescriptions, to monitor and control antimicrobial use.
Share best husbandry and production practices that reduce reliance on antimicrobials.
Emphasize the importance of knowing and following the specific rules for veterinary-medicine use to ensure proper therapy.
Highlight the need for ongoing training of animal-health professionals in antimicrobial stewardship.
Showcase the development of management systems, including the upcoming implementation of electronic veterinary prescriptions, to monitor and control antimicrobial use.
Campaign Focus
One Health
Campaign Setting
Online
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Pill/capsule icons
Bacteria
Pedagogical Approach
Educational model applied
Transmissive
Dissemination and Sustainability
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Lessons and Observations
Documents
Documents
Video 1 - Semana mundial para a sensibilização das resistências aos antimicrobiano.
Evidence for
Video
Campaign
Document
Video 2 - Semana mundial para a sensibilização das resistências aos antimicrobiano.
Evidence for
Campaign
Video
Document
Video 3 - Semana mundial para a sensibilização das resistências aos antimicrobiano.
Evidence for
Campaign
Document
Video 4 - Semana mundial para a sensibilização das resistências aos antimicrobiano.
Evidence for
Campaign
Video
Document
Video 5 - Semana mundial para a sensibilização das resistências aos antimicrobiano.
Evidence for
Campaign
Video
Document
Video 6 - Semana mundial para a sensibilização das resistências aos antimicrobiano.
Evidence for
Campaign
Video
Document