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BUKO Pharma Campaign – Project on Antibiotic Resistance

Title or slogan
BUKO Pharma Campaign – Project on Antibiotic Resistance
Publication Year
2021
Leading Institution
BUKO Pharma-Kampagne
Source
https://www.rki.de/DE/Institut/Service-und-Besucherinformation/Museum/Museum-im-RKI/Sonderausstellungen.html?templateQueryString=Antibiotikaresistenz+Kampagne
Country/Countries
Germany
Original language
German
Available Language(s)
German
English
Campaign link
https://rki360tour.bukopharma.de/
https://bukopharma.de/antibiotikaresistenzen-unsere-ausstellungen/
Objective(s)
Strengthen attention & awareness of AMR
Global perspective, One Health approach
Solution-oriented approach
Target audience
General public
Campaign Scope
National
Communication Channels Used
websites/blogs
Printed materials
Campaign Material(s)
360-degree digital tour
Videos
Leaflets
Posters
Key messages
AMR is a global challenge threatening health worldwide.

Overuse and misuse of antibiotics in humans and animals accelerates resistance.

Pharmaceutical industry and politics must act responsibly.

Everyone can contribute to preserving antibiotic effectiveness.
Campaign Focus
One Health
Campaign Setting
Community
Online
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Pill/capsule icons
Human silhouettes
Bacteria
Animals
Nature
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
No
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Credibility assumed due to source, no references
Partial translation for multilingual target audience
Subtitles or captions missing, limited or unclear
Accessible formats for hearing impaired users not provided
Accessible formats for visually impaired users not provided
Frequently Asked Questions (FAQs) section not included
Campaign timeline information incomplete or missing
Community voices or lived experiences not included
Funding details not disclosed.
Uncertain whether materials are suitable for reuse
Usage rights or licensing not identified
Originally designed as an in-person exhibition, the campaign adapted to an online format due to the pandemic, making posters and materials accessible virtually—a useful shift that broadened reach and visibility.
Disability Accessibility Bias
Educational Bias
Evaluation Absence Bias
Involvement Bias
Location Bias
Not found measurable outcomes or evaluation plan
Dedicated website or online portal