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Ορθολογική Χρήση των Αντιβιοτικών (Rational Use of Antibiotics)

Objective(s)
To broadly awaken awareness on the proper use of antibiotics both in the community and in hospital settings, as well as on the increasing risks posed by microbial resistance
Target audience
Healthcare professionals
General public
Campaign Scope
National
Communication Channels Used
websites/blogs
Social Media
Social Media Used
Facebook
X (Twitter)
LinkedIn
Campaign Material(s)
Leaflets
Posters
Web
Key messages
“Δεδομένο 1: Στις μέρες μας η μικροβιακή αντοχή αποτελεί μία διαχρονική κρίση δημόσιας υγείας τόσο στις αναπτυσσόμενες όσο και στις ανεπτυγμένες χώρες συνεχώς εξελισσόμενη.”

English: “Data 1: Today, antimicrobial resistance is a timeless public-health crisis in both developing and developed countries, continually evolving.”

“Δεδομένο 2: Διανύουμε την εποχή της ΠανΑντοχής, αφού σε αρκετές χώρες όπως και στη χώρα μας, ασθενείς εμφανίζουν λοιμώξεις από βακτήρια ανθεκτικά σε όλα σχεδόν τα διαθέσιμα αντιβιοτικά.”

English: “Data 2: We live in the era of Pan-Resistance, since in many countries—including ours—patients present infections by bacteria resistant to almost all available antibiotics.”

“Δεδομένο 3: Ανθεκτικά βακτήρια στα τελευταία διαθέσιμα αντιβιοτικά για τη θεραπεία απειλητικών για τη ζωή λοιμώξεων έχουν επιμολύνει το περιβάλλον και τα ζώα και μπορούν να μεταδοθούν στον άνθρωπο μέσω της επαφής ή μέσω της τροφικής αλυσίδας.”

English: “Data 3: Bacteria resistant to the last available antibiotics for life-threatening infections have contaminated the environment and animals and can be transmitted to humans through contact or the food chain.”
Campaign Focus
Human health
Campaign Setting
Community
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
pills
People
Educational model applied
Transmissive
Continuity strategy
One-off campaign
Campaign Start Month
12
Campaign Start Year
2019
Campaign End Month
12
Campaign End Year
2019
Replicability
Yes
Content usage license
Free
Campaign Status
Ended
Identified gaps
Credibility assumed due to source, no references
Single-language with a focused national audience
Accessible formats for visually impaired users not provided
Funding details not disclosed.
Usage rights or licensing not identified
Uncertain whether materials are suitable for reuse
Reporting on results or impact not found
Outreach activities not documented
Lessons learned
Clear, concise key message summaries may help reduce misinterpretation.
Tailoring content to specific groups (e.g., parents, seniors, teens) may enhance impact.
Identified biases
Language Bias
Evaluation Absence Bias
Disability Accessibility Bias
Identified Weaknesses
Not found measurable outcomes or evaluation plan
Limited accessibility
Identified Strengths
Clear messaging
Documents