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Los manosucias

Title or slogan
Los manosucias
Publication Year
2020
Leading Institution
Essity
Source
https://www.essity.es/compania/rompemos-barreras-por-el-bienestar/losmanosucias/
Country/Countries
Spain
Original language
Spanish
Available Language(s)
Spanish
Campaign link
https://www.essity.es/compania/rompemos-barreras-por-el-bienestar/losmanosucias/
Objective(s)
Engage young children early, using the “Los Manosucias” characters, to instill lifelong habits of good hygiene, health awareness and environmental responsibility.
Target audience
Children
Campaign Scope
National
Partners or Allies
Cruz Roja (Spain)
Communication Channels Used
Online videos
Campaign Material(s)
Video
Campaign song
Key messages
I wash my hands with water and soap

Palm to palm

Fingers interlaced

Fist to fist

Clean the thumb

Scrub the nails
Campaign Focus
Human health
Campaign Setting
Community
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Hands washing
Educational model applied
Transmissive
Content Complexity Level
Basic
Content accessibility
Yes
Content accessibility
Plain language
Continuity strategy
One-off campaign
Campaign Start Year
2020
Campaign End Year
2020
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Credibility assumed due to source, no references
Accessible formats for hearing impaired users not provided
Accessible formats for visually impaired users not provided
Single-language with a focused national audience
Not all official or widely spoken languages are covered
Funding details not disclosed.
Usage rights or licensing not identified
Reporting on results or impact not found
Subtitles or captions missing, limited or unclear
Clear, concise key message summaries may help reduce misinterpretation.
Creative and interactive formats (e.g., games, art, contests) may boost public participation.
Disability Accessibility Bias
Language Bias
Evaluation Absence Bias
Limited reach / Single channel
Limited accessibility
No translation to other languages
Not found measurable outcomes or evaluation plan
Clear messaging
Dedicated website or online portal