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Accelerate action together

Title or slogan
Accelerate action together
Publication Year
2023
Leading Institution
World Health Organization (WHO)
Source
https://www.who.int/campaigns/world-hand-hygiene-day/2023
Country/Countries
International
Original language
English
Available Language(s)
English
French
Arabic
Chinese
Spanish
Russian
Campaign link
https://www.who.int/campaigns/world-hand-hygiene-day/2023
Objective(s)
Strengthen implementation of effective infection prevention and control (IPC) programs at national and facility levels.

Reduce healthcare-associated infections (HAIs) and combat antimicrobial resistance (AMR).
Target audience
Healthcare professionals
Health management professionals
public health officials
Campaign Scope
International
Communication Channels Used
websites/blogs
Key messages
IPC is a key tool to prevent infections and combat AMR.

Everyone—health workers, policy makers, patients—has a role in improving hand hygiene.

Strengthening IPC programs saves lives and protects quality healthcare.
Campaign Focus
Human health
Campaign Setting
Healthcare facilities
Community
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Content accessibility
Yes
Content accessibility
Plain language
Diversity and Inclusion
Yes
Diversity and Inclusion
Multilingual
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Continuity strategy
One-off campaign
Campaign Start Year
2023
Campaign End Year
2023
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Funding details not disclosed.
Accessible formats for hearing impaired users not provided
Accessible formats for visually impaired users not provided
Not all official or widely spoken languages are covered
A central campaign hub or website can improve discoverability and consistency.
Clear, concise key message summaries may help reduce misinterpretation.
Collecting feedback (e.g., through short surveys) can inform future efforts.
Consistency in tone, slogans, and design may strengthen campaign recognition.
In-person events (e.g., school days, fairs) may enhance visibility and local engagement.
Including links to scientific sources may enhance transparency
Multilingual materials may reach more diverse communities.
Pre-prepared toolkits for specific audiences (e.g., teachers, GPs, NGOs) may boost adoption.
Using plain language and visual aids can support health literacy.
Evaluation Absence Bias
No Measurable Outcomes or Evaluation Plan
Accessibility
Call to Action
Clear messaging
Community participation
Dedicated website or online portal
Easy to locate materials
FAQs
Global and high-level reach
In-person events may enhance visibility and local engagement
Multilingual Accessibility