Objectives and Target Audience
Target audience
Nurses
Midwives
Policy-makers and government authorities
Patients
General public
IPC leaders
Campaign Scope
International
Communication Strategy
Communication Channels Used
websites/blogs
Social Media
Campaign Material(s)
Videos
Web
Posters
Stickers
Social media posts
infographics
Key messages
Nurses: “Clean and safe care starts with you."
Midwives: “Your hands make all the difference for mothers and babies.”
Policy Makers: "Increase nurse staffing levels to prevent infections and improve quality of care. Create the means to empower nurses and midwives.”
IPC Leaders: "Empower nurses and midwives in providing clean care."
Patients and Families: "Safer care for you, with you."
Midwives: “Your hands make all the difference for mothers and babies.”
Policy Makers: "Increase nurse staffing levels to prevent infections and improve quality of care. Create the means to empower nurses and midwives.”
IPC Leaders: "Empower nurses and midwives in providing clean care."
Patients and Families: "Safer care for you, with you."
Campaign Focus
Human health
Campaign Setting
Online
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Basic
Dissemination and Sustainability
Continuity strategy
One-off campaign
Replicability
Yes
Campaign Status
Inactive with live site
Lessons and Observations
Documents
Documents
Online-Leaflet The song project. Thank you nurses and midwives!
Evidence for
Campaign
Leaflet
Document
Thank You Nurses and Midwives - Song for the WHO Global Hand Hygiene Day 5th of May 2020
Evidence for
Campaign
Video
Document
Video - Spanish
Video - English
video - Italian
video - French
video - Slovenian
Link to campaign materials
Evidence for
Campaign materials
Links to zoom video materials
Source
Presentation of campaign and materials
Evidence for
Campaign
Document