Objectives and Target Audience
Objective(s)
Promote access to safe and clean care as a critical part of universal health coverage (UHC).
Encourage all stakeholders to contribute to quality health systems through hand hygiene.
Encourage all stakeholders to contribute to quality health systems through hand hygiene.
Target audience
Healthcare professionals
Patients
Policy-makers and government authorities
Hospital and facility leaders
Global partners
Campaign Scope
International
Communication Strategy
Communication Channels Used
websites/blogs
Social Media
Campaign Material(s)
Videos
Posters
infographics
campaign toolkit
presentations
Campaign Focus
Human health
Campaign Setting
Online
Healthcare facilities
Community
Design and Content
Use of Scientific Evidence
Yes
Visual and Symbolic Elements
Human
Hands
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Diversity and Inclusion
Content accessibility
Yes
Content accessibility
Plain language
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
No
Dissemination and Sustainability
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Lessons and Observations
Documents
Documents