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Clean care for all – it’s in your hands

Objective(s)
Promote access to safe and clean care as a critical part of universal health coverage (UHC).

Encourage all stakeholders to contribute to quality health systems through hand hygiene.
Target audience
Healthcare professionals
Patients
Policy-makers and government authorities
Hospital and facility leaders
Global partners
Campaign Scope
International
Communication Channels Used
websites/blogs
Social Media
Social Media Used
YouTube
X (Twitter)
Instagram
Facebook
Campaign Material(s)
Videos
Posters
infographics
campaign toolkit
presentations
Key messages
Achieving health for all requires clean care and hand hygiene.
Everyone has a role to play in making clean care accessible.
Quality healthcare must include safe IPC practices.
Campaign Focus
Human health
Campaign Setting
Online
Healthcare facilities
Community
Use of Scientific Evidence
Yes
Visual and Symbolic Elements
Human
Hands
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Content accessibility
Yes
Content accessibility
Plain language
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
No
Continuity strategy
One-off campaign
Events
5 May
Campaign Start Month
5
Campaign Start Year
2019
Campaign End Month
5
Campaign End Year
2019
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Identified gaps
Funding details not disclosed.
Accessible formats for hearing impaired users not provided
Accessible formats for visually impaired users not provided
Not all official or widely spoken languages are covered
Lessons learned
A central campaign hub or website can improve discoverability and consistency.
Clear, concise key message summaries may help reduce misinterpretation.
Collecting feedback (e.g., through short surveys) can inform future efforts.
Consistency in tone, slogans, and design may strengthen campaign recognition.
In-person events (e.g., school days, fairs) may enhance visibility and local engagement.
Including links to scientific sources may enhance transparency
Pre-prepared toolkits for specific audiences (e.g., teachers, GPs, NGOs) may boost adoption.
Using plain language and visual aids can support health literacy.
Identified biases
Evaluation Absence Bias
Identified Weaknesses
Not found measurable outcomes or evaluation plan
Identified Strengths
Accessibility
Call to Action
Clear messaging
Community participation
Dedicated website or online portal
Easy to locate materials
FAQs
Global and high-level reach
In-person events may enhance visibility and local engagement
Use of scientific evidence