Want to correct or add a campaign to our database?
Submit request

Fight antibiotic resistance – it’s in your hands

Title or slogan
Fight antibiotic resistance – it’s in your hands
Publication Year
2017
Leading Institution
World Health Organization (WHO)
Source
https://www.who.int/campaigns/world-hand-hygiene-day/2017
Country/Countries
International
Original language
English
Available Language(s)
English
Campaign link
https://www.who.int/campaigns/world-hand-hygiene-day/2017
Objective(s)
Raise awareness of the critical role hand hygiene plays in reducing the spread of antibiotic resistance.
Encourage healthcare workers and leaders to improve IPC practices to combat AMR.
Target audience
Health workers
IPC professionals
Facility managers
policymakers
Patients
Campaign Scope
International
Communication Channels Used
website
Social Media
Social Media Used
YouTube
X (Twitter)
Facebook
Instagram
LinkedIn
Snapchat
Tiktok
Campaign Material(s)
campaign toolkit
photograph promotional board
Banners
Posters
infographics
interim pratical manual
Videos
Article
Key messages
Hand hygiene stops the spread of resistant germs.

IPC is central to national AMR action plans.

Everyone has a role in stopping antibiotic resistance.
Campaign Focus
One Health
Campaign Setting
Healthcare facilities
Community
Use of Scientific Evidence
Yes
Visual and Symbolic Elements
healthcare professionals
People
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Adaptation to Educational Levels
Adolescents
Content accessibility
Yes
Content accessibility
Plain language
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
No
Campaign Start Month
5
Campaign Start Year
2017
Campaign End Month
5
Campaign End Year
2017
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Funding details not disclosed.
Accessible formats for hearing impaired users not provided
Accessible formats for visually impaired users not provided
Not all official or widely spoken languages are covered
Subtitles or captions missing, limited or unclear
A central campaign hub or website can improve discoverability and consistency.
Clear, concise key message summaries may help reduce misinterpretation.
Consistency in tone, slogans, and design may strengthen campaign recognition.
Pre-prepared toolkits for specific audiences (e.g., teachers, GPs, NGOs) may boost adoption.
Using plain language and visual aids can support health literacy.
No translation to other languages
No Measurable Outcomes or Evaluation Plan
Accessibility
Call to Action
Clear messaging
Community participation
Dedicated website or online portal
Easy to locate materials
Global and high-level reach