Objectives and Target Audience
Objective(s)
To raise public awareness about:
The ineffectiveness of antibiotics against viral infections like the flu.
The risks of antibiotic resistance due to frequent or improper use.
The importance of following prescriptions carefully when antibiotics are truly needed.
The ineffectiveness of antibiotics against viral infections like the flu.
The risks of antibiotic resistance due to frequent or improper use.
The importance of following prescriptions carefully when antibiotics are truly needed.
Target audience
General public
Campaign Scope
National
Communication Strategy
Communication Channels Used
Radio
websites/blogs
Social Media
Campaign Material(s)
Videos
Posters
Campaign Focus
Human health
Campaign Setting
Community
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Pedagogical Approach
Educational model applied
Transmissive
Dissemination and Sustainability
Continuity strategy
One-off campaign
Replicability
No
Campaign Status
Ended
Lessons and Observations
Documents
Documents
Antibiotica is geen antigriep / campaign Video
Spot campagne Antibiotica (long version web) Video
Evidence for
Campaign
Video
Document