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Antibiotica is geen antigriep (Antibiotics are not anti-flu)

Objective(s)
To raise public awareness about:

The ineffectiveness of antibiotics against viral infections like the flu.

The risks of antibiotic resistance due to frequent or improper use.

The importance of following prescriptions carefully when antibiotics are truly needed.
Target audience
General public
Campaign Scope
National
Communication Channels Used
Radio
websites/blogs
Social Media
Social Media Used
YouTube
Campaign Material(s)
Videos
Posters
Key messages
Antibiotics shouldn't be used to fight the flu (viral infections).
Campaign Focus
Human health
Campaign Setting
Community
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Educational model applied
Transmissive
Continuity strategy
One-off campaign
Campaign Start Month
2
Campaign Start Year
2016
Replicability
No
Campaign Status
Ended
Identified gaps
Campaign webpage or dedicated section not visible
Funding details not disclosed.
Credibility assumed due to source, no references
Reporting on results or impact not available
Accessible formats for visually impaired users not provided
Accessible formats for hearing impaired users not provided
Single-language with a focused national audience
Outreach activities not documented
Usage rights or licensing not identified
Uncertain whether materials are suitable for reuse
Subtitles or captions missing, limited or unclear
Lessons learned
Clear, concise key message summaries may help reduce misinterpretation.
Identified biases
Language Bias
Disability Accessibility Bias
Evaluation Absence Bias
Involvement Bias
Identified Weaknesses
No dedicated website or central resource
Limited accessibility
Not found measurable outcomes or evaluation plan
Documents