Objectives and Target Audience
Objective(s)
make the threat of AMR top of mind and ensure people understand what they themselves can do to help turn the tide.
Target audience
Healthcare professionals
Veterinarians and those working in animal health
Campaign Scope
National
Communication Strategy
Communication Channels Used
Hospital events
Community events
Online videos
websites/blogs
Posters
Campaign Material(s)
Posters
Videos
Web
Key messages
Antibiotic resistance is a serious and growing threat to public health.
If we don’t act now, antibiotic resistance could become the number one cause of death.
Healthcare professionals play a crucial role in preventing antibiotic resistance.
Every professional has a personal responsibility to prescribe and use antibiotics responsibly.
Taking a stand for good antibiotic policy is part of professional leadership.
By visibly committing together, we show shared responsibility and collective action.
Everyone benefits when antibiotics are used wisely.
If we don’t act now, antibiotic resistance could become the number one cause of death.
Healthcare professionals play a crucial role in preventing antibiotic resistance.
Every professional has a personal responsibility to prescribe and use antibiotics responsibly.
Taking a stand for good antibiotic policy is part of professional leadership.
By visibly committing together, we show shared responsibility and collective action.
Everyone benefits when antibiotics are used wisely.
Campaign Focus
Human health
Animal health
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Pedagogical Approach
Educational model applied
Transmissive
Lessons and Observations
Documents
Documents
Daar wordt iedereen beter van. Video
Campaign video - not in youtube
Evidence for
Campaign
Video
Campaign image of posters, web and video
Evidence for
Campaign
Campaign web
Poster
Document
Campaign image of symposium and mini documentaries
Evidence for
Campaign
Symposium
Document