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Wash your hands with Rufus

Title or slogan
Wash your hands with Rufus
Publication Year
2020
Leading Institution
Safefood
Source
Google: https://www.earlychildhoodireland.ie/wash-your-hands-with-rufus/
Country/Countries
Ireland
Original language
English
Available Language(s)
English
Irish
Polish
Ukrainian
Contact e-mail
info@safefood.net
Campaign link
https://www.safefood.net/food-safety-kids/handwashing
Objective(s)
The Rufus handwashing programme has been developed with childcare professionals to teach children about good handwashing habits
Target audience
Children
Parents / Relatives
Caregivers
Campaign Scope
National
Communication Channels Used
Online videos
websites/blogs
Online materials
Social Media
Social Media Used
YouTube
Campaign Material(s)
Campaign song
Videos
Book
Colouring sheets
Posters
Character cut-outs
Key messages
Teach children proper handwashing habits from an early age.



Campaign Focus
Human health
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Hands washing
Educational model applied
Transmissive
Content Complexity Level
Basic
Campaign Start Year
2020
Replicability
Yes
Campaign Status
Inactive with live site
Credibility assumed due to source, no references
Funding details not disclosed.
Partial translation for multilingual target audience
Subtitles or captions missing, limited or unclear
Accessible formats for hearing impaired users not provided
Accessible formats for visually impaired users not provided
Key messages not clearly indicated
Campaign timeline information incomplete or missing
Community voices or lived experiences not included
Outreach activities not documented
Collaboration with stakeholders not indicated
Usage rights or licensing not identified
Multilingual materials may reach more diverse communities.
Using plain language and visual aids can support health literacy.
Creative and interactive formats (e.g., games, art, contests) may boost public participation.
Digital Literacy Bias
Digital Access Bias
Disability Accessibility Bias
Evaluation Absence Bias
Involvement Bias
Language Bias
Limited reach / Single channel
Limited accessibility
Not found measurable outcomes or evaluation plan

Limited Accessibility: visual and hearing impairments
Dedicated website or online portal
Use of visuals and infographics
Accessibility
Easy to locate materials

Sink poster

Evidence for
Campaign
Campaign Poster
Document
Sink poster safefood_Rufus_SinkPoster_Irish_DIGITAL.pdf
Sink poster- Safefood_Rufus_SinkPoster_English_DIGITAL.pdf
Source
https://www.safefood.net/food-safety-kids/handwashing
https://www.safefood.net/getattachment/d9a83521-3fde-4d0e-928f-0e0ee6688cc0/Safefood_Rufus_SinkPoster_English_DIGITAL.pdf?lang=…
https://www.safefood.net/getattachment/1713f7dd-149b-4757-8d57-87102dec2175/safefood_Rufus_SinkPoster_Irish_DIGITAL.pdf?lang=en…