Objectives and Target Audience
Objective(s)
Potentially:
"Naším cieľom je robiť osvetu v rámci užívania antibiotík na Slovensku."
"Our goal is to raise awareness regarding the use of antibiotics in Slovakia."
"Naším cieľom je robiť osvetu v rámci užívania antibiotík na Slovensku."
"Our goal is to raise awareness regarding the use of antibiotics in Slovakia."
Target audience
General public
Patients
Campaign Scope
National
Communication Strategy
Communication Channels Used
websites/blogs
Online materials
Campaign Material(s)
infographics
Knowledge test
articles
Key messages
"Sme na prahu priepasti postantibiotickej éry. Neuvážený krok, hoci aj vpred, znamená hlboký pád."
"We are on the brink of the abyss of the post-antibiotic era. A reckless step, even forward, means a deep fall."
"Život bez antibiotík sa venuje problematike spôsobu užívania antibiotík na Slovensku."
"Life without antibiotics deals with the issue of antibiotic use in Slovakia."
"We are on the brink of the abyss of the post-antibiotic era. A reckless step, even forward, means a deep fall."
"Život bez antibiotík sa venuje problematike spôsobu užívania antibiotík na Slovensku."
"Life without antibiotics deals with the issue of antibiotic use in Slovakia."
Campaign Focus
Human health
Campaign Setting
Online
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Pedagogical Approach
Educational model applied
Transmissive
Participatory
Content Complexity Level
Intermediate
Diversity and Inclusion
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
No
Dissemination and Sustainability
Continuity strategy
Campaign with regular updates
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Lessons and Observations
Documents
Documents