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“Uudishimu labor” (“Curiosity Lab”)

Title or slogan
“Uudishimu labor” (“Curiosity Lab”)
Publication Year
2024
Leading Institution
LABRIS (National Laboratory Research and Risk Assessment Center)
Source
-https://www.youtube.com/playlist?list=PLB4BqbOjNp9J0gma-CQ9PvgmLQ4B5weKn
Country/Countries
Estonia
Original language
Estonian
Available Language(s)
Estonian
Campaign link
https://www.youtube.com/playlist?list=PLB4BqbOjNp9J0gma-CQ9PvgmLQ4B5weKn
Objective(s)
The “Uudishimu labor” (“Curiosity Lab”) series shares short, engaging podcasts produced by LABRIS (the Estonian National Centre for Laboratory Studies and Risk Assessment). Its primary goal is to raise awareness and inform the public about key topics at the intersection of food safety, animal and human health, and environmental risk management. Each episode:
-Explains scientific concepts in a clear, accessible way (e.g., antimicrobial resistance, rabies, food additives).
-Highlights current public health challenges (e.g., AMR, environmental toxins, infectious diseases).
Provides practical insights—why these issues matter and how citizens can understand or respond to them.

In short, the playlist is a science communication initiative, aimed at demystifying laboratory research and promoting evidence-based awareness around everyday health risks.
Target audience
General public
Campaign Scope
National
Communication Channels Used
Podcast
Social Media Used
Facebook
LinkedIn
Spotify
Campaign Material(s)
Podcast
Key messages
Each episode:
-Explains scientific concepts in a clear, accessible way (e.g., antimicrobial resistance, rabies, food additives).
-Highlights current public health challenges (e.g., AMR, environmental toxins, infectious diseases).
-Provides practical insights—why these issues matter and how citizens can understand or respond to them.
Campaign Focus
One Health
Campaign Setting
Online
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Pill/capsule icons
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Continuity strategy
One-off campaign
Campaign Start Year
2024
Campaign End Year
2025
Replicability
No
Content usage license
Free
Campaign Status
Inactive with live site
No scientific evidence or references, unclear if evidence-based
Single-language with a focused national audience
Accessible formats for hearing impaired users not provided
Frequently Asked Questions (FAQs) section not included
Access point for campaign materials not clearly provided
Campaign webpage or dedicated section not visible
Interactive features not included
Feedback or audience involvement not visible
Reporting on results or impact not found
Community voices or lived experiences not included
Usage rights or licensing not identified
Using plain language and visual aids can support health literacy.
Clear, concise key message summaries may help reduce misinterpretation.
Tailoring content to specific groups (e.g., parents, seniors, teens) may enhance impact.
Involving youth and students can help amplify campaign reach.
Co-designing with target audiences may increase relevance and uptake.
Limited inclusion of vulnerable or underrepresented groups may reduce overall effectiveness.
Including links to scientific sources where relevant may enhance transparency and support users seeking more information.
Providing multilingual subtitles and adapting materials for diverse accessibility needs could help broaden reach and inclusivity.
Providing sign language interpretation or accurate captions may improve accessibility for people with hearing impairments.
Cross-sector collaboration (e.g., health, education, environment) may support integrated approaches like One Health.
A central campaign hub or website can improve discoverability and consistency.
Developing an evaluation plan from the start may support learning and improvement.
Including links to scientific sources may enhance transparency
Digital Access Bias
Digital Literacy Bias
Disability Accessibility Bias
Educational Bias
Evaluation Absence Bias
Inclusivity Bias
Involvement Bias
Language Bias
Scientific Basis Bias
Vulnerable Groups Bias
Lack of scientific evidence
Limited reach / Single channel
No Measurable Outcomes or Evaluation Plan
Poor visual design
Limited accessibility
Multichannel dissemination