Skip to main content
Want to correct or add a campaign to our database?

Information Day on Antibiotic Resistance in Veterinary Medicine

Objective(s)
-Update stakeholders on the implementation progress of the veterinary antibiotic resistance action plan.
-Share latest surveillance data on antibiotic monitoring results, use trends, and resistance patterns .
-Facilitate cross-sectoral dialogue, including input from regulators, veterinary practitioners, animal product distributors, and environmental specialists .
-Discuss future strategies under the One Health framework, covering food safety, animal, human, and environmental health in Estonia
Target audience
Regulatory authorities
Veterinarians and those working in animal health
Academic
Campaign Scope
National
Communication Channels Used
In-person events
Campaign Material(s)
PowerPoints
Campaign Focus
One Health
Campaign Setting
government
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Continuity strategy
One-off campaign
Events
Antimicrobial resistance in veterinary medicine: Sectoral Action Plan Annual Report Information Day
Campaign Start Month
11
Campaign Start Year
2024
Campaign End Month
10
Campaign End Year
2023
Replicability
Yes
Campaign Status
Inactive with live site
Identified gaps
Single-language with a focused national audience
Accessible formats for hearing impaired users not provided
Accessible formats for visually impaired users not provided
No adaptation for different age groups
Interactive features not included
Feedback or audience involvement not visible
Reporting on results or impact not found
Community voices or lived experiences not included
Lessons learned
In-person events (e.g., school days, fairs) may enhance visibility and local engagement.
Identified biases
Disability Accessibility Bias
Educational Bias
Inclusivity Bias
Involvement Bias
Language Bias
Location Bias
Outcome Bias
Perspective Bias
Vulnerable Groups Bias
Identified Weaknesses
Limited reach / Single channel
Limited accessibility
No Measurable Outcomes or Evaluation Plan
Identified Strengths
Dedicated website or online portal
Engagement with stakeholders
In-person events may enhance visibility and local engagement