Objectives and Target Audience
Objective(s)
The main objective of antibiotikaellerinte.se ("Antibiotics or Not") is to empower both patients and healthcare professionals to make informed decisions about antibiotic use by:
1. Providing symptom-based guidance: Covers six common infections (e.g., ear pain, sore throat, bronchitis, sinus issues, impetigo, and urinary tract infections). For each, the site compares how quickly patients recover with vs. without antibiotics, backed by research. For instance, 85% of mild sore throat cases resolve in a week regardless of antibiotic treatment.
2. Promoting responsible antibiotic use: Antibiotics should be reserved for when they truly help: saving lives, preventing serious complications, or significantly alleviating symptoms. They should not be used for mild or self-limiting conditions.
3. Educating about risks of overuse: The site highlights harms from unnecessary antibiotic use, such as disruption of normal gut flora, immediate side effects, and the rise of antibiotic-resistant bacteria
4. Encouraging critical patient–provider dialogue: Users are urged to ask questions like: “Do I (or my child) need antibiotics right now?”; “What benefits and risk does antibiotic treatment offer?”; “Will it help me recover faster than letting the illness take its course?”
5. Supporting self-care and patience: Emphasizes appropriate non-antibiotic remedies (e.g., pain relief, nasal rinses, hydration, rest, handwashing) and acknowledges that most infections resolve on their own.
In summary: Antibiotikaellerinte.se promotes a wise and restrained use of antibiotics by offering guidance on common infections, clarifying when antibiotics are necessary or not, educating on the risks of overuse, and fostering informed decision-making in partnership with healthcare providers.
1. Providing symptom-based guidance: Covers six common infections (e.g., ear pain, sore throat, bronchitis, sinus issues, impetigo, and urinary tract infections). For each, the site compares how quickly patients recover with vs. without antibiotics, backed by research. For instance, 85% of mild sore throat cases resolve in a week regardless of antibiotic treatment.
2. Promoting responsible antibiotic use: Antibiotics should be reserved for when they truly help: saving lives, preventing serious complications, or significantly alleviating symptoms. They should not be used for mild or self-limiting conditions.
3. Educating about risks of overuse: The site highlights harms from unnecessary antibiotic use, such as disruption of normal gut flora, immediate side effects, and the rise of antibiotic-resistant bacteria
4. Encouraging critical patient–provider dialogue: Users are urged to ask questions like: “Do I (or my child) need antibiotics right now?”; “What benefits and risk does antibiotic treatment offer?”; “Will it help me recover faster than letting the illness take its course?”
5. Supporting self-care and patience: Emphasizes appropriate non-antibiotic remedies (e.g., pain relief, nasal rinses, hydration, rest, handwashing) and acknowledges that most infections resolve on their own.
In summary: Antibiotikaellerinte.se promotes a wise and restrained use of antibiotics by offering guidance on common infections, clarifying when antibiotics are necessary or not, educating on the risks of overuse, and fostering informed decision-making in partnership with healthcare providers.
Target audience
Patients
Healthcare professionals
Campaign Scope
National
Collaborations
Partners or Allies
Sveriges Kommuner och Regioner (SKR) - Swedish Association of Local Authorities and Regions (SALAR)
Communication Strategy
Communication Channels Used
websites/blogs
Campaign Material(s)
Website content
Key messages
-Most mild infections get better without antibiotics.
-Overuse of antibiotics contributes to resistance.
-Being patient, using symptom relief, and understanding when to seek further care are often better than quick prescriptions.
-Symptom based guidance: Users can select from six common symptoms (e.g., sore throat, ear pain, sinus problems) and get: Advice on whether antibiotics help or not. Statistics on natural recovery time.
-Overuse of antibiotics contributes to resistance.
-Being patient, using symptom relief, and understanding when to seek further care are often better than quick prescriptions.
-Symptom based guidance: Users can select from six common symptoms (e.g., sore throat, ear pain, sinus problems) and get: Advice on whether antibiotics help or not. Statistics on natural recovery time.
Campaign Focus
Human health
Campaign Setting
Online
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Use of colors
Pictograms and simple visuals
Colors
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Basic
Diversity and Inclusion
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Dissemination and Sustainability
Replicability
Yes
Content usage license
Free
Campaign Status
Active