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Antibiòtics (Informative video)

Title or slogan
Antibiòtics (Informative video)
Publication Year
2019
Leading Institution
Instituto Catalán de la Salud (ICS)
Source
https://www.facebook.com/salutcat/videos/antibi%C3%B2tics/412876702806218/
Country/Countries
Spain
Original language
Catalan
Available Language(s)
Catalan
Campaign link
https://www.facebook.com/salutcat/videos/antibi%C3%B2tics/412876702806218/
Objective(s)
Encourage the reduction of antibiotic consumption and their responsible use
Target audience
General public
Campaign Scope
National
Communication Channels Used
Social Media
Social Media Used
Facebook
Campaign Material(s)
Video
Key messages
Use antibiotics responsibly. Misuse leads to resistance.
We are all responsible!
Campaign Focus
One Health
Campaign Setting
Community
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Pill/capsule icons
Bacteria
Educational model applied
Transmissive
Content Complexity Level
Basic
Content accessibility
Yes
Content accessibility
Plain language
Continuity strategy
One-off campaign
Campaign Start Year
2019
Campaign End Year
2019
Replicability
Yes
Content usage license
Free
Campaign Status
Ended
Credibility assumed due to source, no references
Funding details not disclosed.
Reporting on results or impact not found
Single-language with a focused national audience
Not all official or widely spoken languages are covered
Subtitles or captions missing, limited or unclear
Goals not clearly distinguished from general content
Campaign webpage or dedicated section not visible
Interactive features not included
Uncertain whether materials are suitable for reuse
Usage rights or licensing not identified
Language Bias
Digital Access Bias
Digital Literacy Bias
Involvement Bias
Evaluation Absence Bias
Limited reach / Single channel
No dedicated website or central resource
Not found measurable outcomes or evaluation plan
Limited accessibility
Clear messaging
Call to Action