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Aumento de resistencias microbianas: cómo prevenir una futura pandemia

Objective(s)
Promote evidence-based and rational use of antibiotics through education and clinical guidance.
Target audience
Primary care professionals such as GPs or pharmacists
Campaign Scope
National
Communication Channels Used
Social Media
Social Media Used
Spotify
Campaign Material(s)
Podcast
Campaign Focus
Human health
Campaign Setting
Online
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Educational model applied
Transmissive
Content Complexity Level
Specialized
Continuity strategy
One-off campaign
Campaign Start Month
4
Campaign Start Year
2023
Campaign End Month
4
Campaign End Year
2023
Replicability
Yes
Content usage license
Free
Campaign Status
Ended
Identified gaps
Credibility assumed due to source, no references
Funding details not disclosed.
Reporting on results or impact not found
Not all official or widely spoken languages are covered
Uncertain whether materials are suitable for reuse
Usage rights or licensing not identified
Lessons learned
Clear, concise key message summaries may help reduce misinterpretation.
Tailoring content to specific groups (e.g., parents, seniors, teens) may enhance impact.
Identified biases
Digital Access Bias
Evaluation Absence Bias
Language Bias
Identified Weaknesses
Not found measurable outcomes or evaluation plan
Identified Strengths
Clear messaging