Objectives and Target Audience
Objective(s)
The AMR Studio is a podcast dedicated to:
-Raise awareness: Share current, global scientific insights on AMR in an approachable audio format.
-Connect disciplines: Showcase research spanning human health, veterinary medicine, epidemiology, policy, diagnostics, AI, and environmental science—with a One Health perspective.
-Disseminate research: Provide listeners with access to the latest scientific advances and policy discussions on AMR.
-Raise awareness: Share current, global scientific insights on AMR in an approachable audio format.
-Connect disciplines: Showcase research spanning human health, veterinary medicine, epidemiology, policy, diagnostics, AI, and environmental science—with a One Health perspective.
-Disseminate research: Provide listeners with access to the latest scientific advances and policy discussions on AMR.
Target audience
Researchers
Healthcare professionals
Veterinarians and those working in animal health
Poli
Students
General public
Campaign Scope
International
Communication Strategy
Communication Channels Used
Digital / Audio Media Channel
Campaign Material(s)
Podcast
Key messages
1. Antimicrobial resistance is a multi-faceted global challenge: The podcast highlights One Health connections, examining AMR’s impact and drivers in human health, animal health, the environment, and food systems.
2. Cross-disciplinary collaborations drive insight and innovation: Through interviews with microbiologists, clinicians, veterinarians, policy-makers, behavioural scientists, and even artists, the show emphasizes that diverse perspectives are essential for understanding and addressing AMR.
3. Evidence, research, and policy matter: The podcast explores cutting-edge topics such as: New drug candidates (e.g., EbsArgent for Pseudomonas); Rapid diagnostics and AI applications
4. Human and patient perspectives are important: Episodes feature patient advocates and content that stresses public involvement in stewardship efforts and how personal stories can strengthen AMR awareness (Ep X11: Community Engagement in AMR).
2. Cross-disciplinary collaborations drive insight and innovation: Through interviews with microbiologists, clinicians, veterinarians, policy-makers, behavioural scientists, and even artists, the show emphasizes that diverse perspectives are essential for understanding and addressing AMR.
3. Evidence, research, and policy matter: The podcast explores cutting-edge topics such as: New drug candidates (e.g., EbsArgent for Pseudomonas); Rapid diagnostics and AI applications
4. Human and patient perspectives are important: Episodes feature patient advocates and content that stresses public involvement in stewardship efforts and how personal stories can strengthen AMR awareness (Ep X11: Community Engagement in AMR).
Campaign Focus
One Health
Campaign Setting
Online
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Diversity and Inclusion
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Dissemination and Sustainability
Continuity strategy
Campaign with regular updates
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site