Objectives and Target Audience
Objective(s)
Educate newly arrived individuals in Sweden about the correct use of antibiotics, the risks of antibiotic resistance, and the importance of taking care of one’s health—through dialogue, reflection, and culturally sensitive communication.
Key aims include:
1. Raise awareness about: The role of antibiotics in treating serious diseases. The global threat of antibiotic resistance. Why antibiotics are not always necessary when sick
2. Encourage responsible behavior: Promote wise antibiotic use among newly arrived individuals in Sweden. Prevent misuse due to differing cultural expectations about treatment
3. Support integration: Help participants understand how the Swedish healthcare system approaches infections and medications. Reduce mistrust between patients and healthcare providers.
4. Foster dialogue and reflection: Enable participants to connect their personal experiences with public health advice. Create space for discussing health norms and expectations in their new country.
The material aims to bridge cultural and medical understanding by using dialogue and storytelling to support health literacy, trust, and behavior change around antibiotic use among newly arrived individuals in Sweden.
Key aims include:
1. Raise awareness about: The role of antibiotics in treating serious diseases. The global threat of antibiotic resistance. Why antibiotics are not always necessary when sick
2. Encourage responsible behavior: Promote wise antibiotic use among newly arrived individuals in Sweden. Prevent misuse due to differing cultural expectations about treatment
3. Support integration: Help participants understand how the Swedish healthcare system approaches infections and medications. Reduce mistrust between patients and healthcare providers.
4. Foster dialogue and reflection: Enable participants to connect their personal experiences with public health advice. Create space for discussing health norms and expectations in their new country.
The material aims to bridge cultural and medical understanding by using dialogue and storytelling to support health literacy, trust, and behavior change around antibiotic use among newly arrived individuals in Sweden.
Target audience
Immigrants
Campaign Scope
National
Communication Strategy
Communication Channels Used
websites/blogs
Campaign Material(s)
Textbook tutorial
Educational videos
Pictures
Key messages
Hypothetical key messages based on: https://www.vamed.se/Project/Start.aspx?PPGuid=8ac9dab1-5471-4618-a06f-c7542d41b2ef&PGuid=d5c72f85-7cca-4f73-879a-9c34f2d73c08
1. Antibiotics save lives but must be used wisely: Antibiotics are crucial for curing serious diseases. Misuse and overuse lead to antibiotic resistance, making treatment ineffective.
2. Everyone has a role in protecting antibiotic effectiveness. Each use of antibiotics carries a risk of encouraging resistant bacteria. Responsible use by individuals helps preserve antibiotics for the future.
3. Cultural understanding is essential in healthcare communication: People’s background and experiences with healthcare systems abroad influence how they perceive medical advice in Sweden. Mistrust may arise due to Sweden’s conservative antibiotic prescription practices.
4. Education through dialogue and reflection: The material encourages participants to discuss and reflect on health, illness, and antibiotics in their new social and medical context. Learning is supported by films and multilingual resources, including Arabic and Swedish with subtitles.
5. Promoting health literacy among new arrivals: Designed for civic orientation and SFI (Swedish for Immigrants) programs. Helps newly arrived individuals understand how to access and use the healthcare system properly.
6. Understanding antibiotic resistance empowers better choices: The material explains what antibiotic resistance is and how individual actions impact its spread. It provides practical examples and advice for when someone is sick.
1. Antibiotics save lives but must be used wisely: Antibiotics are crucial for curing serious diseases. Misuse and overuse lead to antibiotic resistance, making treatment ineffective.
2. Everyone has a role in protecting antibiotic effectiveness. Each use of antibiotics carries a risk of encouraging resistant bacteria. Responsible use by individuals helps preserve antibiotics for the future.
3. Cultural understanding is essential in healthcare communication: People’s background and experiences with healthcare systems abroad influence how they perceive medical advice in Sweden. Mistrust may arise due to Sweden’s conservative antibiotic prescription practices.
4. Education through dialogue and reflection: The material encourages participants to discuss and reflect on health, illness, and antibiotics in their new social and medical context. Learning is supported by films and multilingual resources, including Arabic and Swedish with subtitles.
5. Promoting health literacy among new arrivals: Designed for civic orientation and SFI (Swedish for Immigrants) programs. Helps newly arrived individuals understand how to access and use the healthcare system properly.
6. Understanding antibiotic resistance empowers better choices: The material explains what antibiotic resistance is and how individual actions impact its spread. It provides practical examples and advice for when someone is sick.
Campaign Focus
Human health
Campaign Setting
Online
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Use of colors
Sector-specific icons
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Basic
Adaptation to Educational Levels
Immigrants
Diversity and Inclusion
Content accessibility
Yes
Content accessibility
Subtitles
Diversity and Inclusion
Multilingual
Vulnerable Groups
Targeted materials
Cultural Sensitivity and Contextualization
Yes
Dissemination and Sustainability
Replicability
Yes
Content usage license
Restricted
Lessons and Observations
Documents
Documents