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Los antibióticos NO valen para todo

Title or slogan
Los antibióticos NO valen para todo
Publication Year
2019
Leading Institution
Agencia Española de Medicamentos y Productos Sanitarios (AEMPS)
Source
https://www.aemps.gob.es/aemps/campana-para-el-uso-prudente-de-los-antibioticos-los-antibioticos-no-valen-para-todo/?lang=en
Country/Countries
Spain
Original language
Spanish
Available Language(s)
English
Galician
Catalan
Basque
Valencian
Campaign link
https://www.aemps.gob.es/aemps/campana-para-el-uso-prudente-de-los-antibioticos…
Objective(s)
The objective of this campaign is to raise awareness about the health risks associated with the excessive and improper use of antibiotics, one of the main causes of the development of resistant bacteria. The core message focuses on the harm that can result from using the wrong tool for a specific task, illustrated through the incorrect use of a hairbrush.
Target audience
General public
Campaign Scope
National
Partners or Allies
Ministerio de Sanidad (Spain)
Ministerio de agricultura, pesca y alimentación (Spain)
Communication Channels Used
Social Media
TV
website
Social Media Used
YouTube
LinkedIn
Instagram
X (Twitter)
Campaign Material(s)
Videos
Posters
Banners
Audio clips
Key messages
Self-medicating with antibiotics for viral infections like the flu or a cold is a harmful behavior that can contribute to antibiotic resistance.

Antibiotics only treat bacterial infections — they do not relieve pain or reduce fever.

Antibiotics should always be used under medical or veterinary prescription.
Campaign Focus
Human health
Animal health
Campaign Setting
Media and Public outreach
Online
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Educational model applied
Transmissive
Content Complexity Level
Basic
Content accessibility
Yes
Content accessibility
Plain language
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
No
Continuity strategy
One-off campaign
Campaign Start Month
11
Campaign Start Year
2019
Campaign End Month
11
Campaign End Year
2019
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Estimated budget
590 000 €
Credibility assumed due to source, no references
Reporting on results or impact not found
Usage rights or licensing not identified
Clear, concise key message summaries may help reduce misinterpretation.
Multilingual materials may reach more diverse communities.
A central campaign hub or website can improve discoverability and consistency.
Labelling a “Resources” section may help users find and use materials more easily.
Providing multilingual subtitles and adapting materials for diverse accessibility needs could help broaden reach and inclusivity.
Evaluation Absence Bias
Not found measurable outcomes or evaluation plan
Clear messaging
Multichannel dissemination
Multilingual Accessibility
Accessibility
Dedicated website or online portal
Easy to locate materials
Call to Action

Campaign video in spanish and links to videos with subtitles for other languages

Evidence for
Video
Campaign
Multilingual
Document
https://www.youtube.com/watch?v=7a0XEg5JaxI
Source
https://www.youtube.com/watch?v=7a0XEg5JaxI
https://www.aemps.gob.es/aemps/campana-para-el-uso-prudente-de-los-antibioticos-los-antibioticos-no-valen-para-todo/?lang=en
https://www.aemps.gob.es/informa/campannas/campana-antibioticos/2019/docs/videos/Spot-AEMPS-Catalan.mp4
https://www.aemps.gob.es/informa/campannas/campana-antibioticos/2019/docs/videos/Spot-AEMPS-Euskera.mp4
https://www.aemps.gob.es/informa/campannas/campana-antibioticos/2019/docs/videos/Spot-AEMPS-Gallego.mp4
https://www.aemps.gob.es/informa/campannas/campana-antibioticos/2019/docs/videos/Spot-AEMPS-Valenciano.mp4
https://www.aemps.gob.es/informa/campannas/campana-antibioticos/2019/docs/videos/Spot-AEMPS-English.mp4

Posters

Evidence for
Poster
Campaign
Multilingual
Document
Cartel-Antibioticos-ES.pdf
Cartel-Antibioticos-CAT-70x100.pdf
Cartel-Antibioticos-EU-70x100.pdf
Cartel-Antibioticos-GA-70x100.pdf
Cartel-Antibioticos-VA-70x100.pdf
Cartel-Antibioticos-ENG-70x100.pdf
Source
https://www.aemps.gob.es/informa/campannas/campana-antibioticos/2019/docs/cas/Cartel-Antibioticos-70x100.pdf
https://www.aemps.gob.es/aemps/campana-para-el-uso-prudente-de-los-antibioticos-los-antibioticos-no-valen-para-todo/?lang=en
https://www.aemps.gob.es/informa/campannas/campana-antibioticos/2019/docs/cat/Cartel-Antibioticos-CAT-70x100.pdf
https://www.aemps.gob.es/informa/campannas/campana-antibioticos/2019/docs/val/Cartel-Antibioticos-VA-70x100.pdf
https://www.aemps.gob.es/informa/campannas/campana-antibioticos/2019/docs/eng/Cartel-Antibioticos-ENG-70x100.pdf
https://www.aemps.gob.es/informa/campannas/campana-antibioticos/2019/docs/gal/Cartel-Antibioticos-GA-70x100.pdf
https://www.aemps.gob.es/informa/campannas/campana-antibioticos/2019/docs/eus/Cartel-Antibioticos-EU-70x100.pdf

Audios of the campaign in different languages

Evidence for
null
Multilingual
Campaign
Source
https://www.aemps.gob.es/informa/campannas/campana-antibioticos/2019/docs/cas/mix-radio-antibioticos-20-cast.mp3
https://www.aemps.gob.es/informa/campannas/campana-antibioticos/2019/docs/cat/mix-radio-antibioticos-20-cat.mp3
https://www.aemps.gob.es/informa/campannas/campana-antibioticos/2019/docs/eus/mix-radio-antibioticos-25-eusk.mp3
https://www.aemps.gob.es/informa/campannas/campana-antibioticos/2019/docs/gal/mix-radio-antibioticos-20-gal.mp3
https://www.aemps.gob.es/informa/campannas/campana-antibioticos/2019/docs/val/mix-radio-antibioticos-20-val.mp3