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Antibiotiques - Les bons gestes

Title or slogan
Antibiotiques - Les bons gestes
Publication Year
2024
Leading Institution
French Ministry of Health
Source
https://sante.gouv.fr/prevention-en-sante/les-antibiotiques-des-medicaments-essentiels-a-preserver/actions-du-grand-public/article/antibiotiques-les-bons-gestes
Country/Countries
France
Original language
French
Available Language(s)
French
Campaign link
https://sante.gouv.fr/prevention-en-sante/les-antibiotiques-des-medicaments-ess…
Objective(s)
Raise public awareness about the responsible use of antibiotics

Prevent the emergence of resistant bacteria

Promote appropriate behaviors related to antibiotic use
Target audience
General public
Parents / Relatives
Campaign Scope
National
Communication Channels Used
websites/blogs
Printed materials
Campaign Material(s)
Article
Leaflets
Infographic
Key messages
Follow the prescription exactly: dose, duration, frequency, and timing

Read the medication leaflet to understand proper use and precautions

Do not stop treatment early, even if you feel better

Do not reuse leftover antibiotics without medical advice

Do not share your treatment with others

Campaign Focus
Human health
Campaign Setting
Community
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Colors
Iconography
Educational model applied
Transmissive
Content Complexity Level
Basic
Content accessibility
Yes
Content accessibility
Plain language
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
No
Continuity strategy
One-off campaign
Campaign Start Month
10
Campaign Start Year
2024
Campaign End Month
10
Campaign End Year
2024
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Language: Only available in French; excludes non-Francophone audiences.

Excluded Groups: No adaptation for children, elderly, low-literacy users, or migrants.

Format: No audio, sign language, or alternative text formats for accessibility.
What worked:

Clear messaging aligned with public health guidelines.

Practical tips targeting common misuse behaviors.

What didn’t:

Missed opportunity for inclusive design and multilingual adaptation.

No direct integration with healthcare providers or patient decision tools.

Recommendations:

Develop multilingual and low-literacy versions.

Add interactive formats (e.g., videos, quizzes).

Incorporate participatory elements and measure user engagement.
Cultural bias: Content reflects a standard French audience; lacks intercultural adaptation.

Educational bias: Basic language used, but no easy-read or pictorial formats for low-literacy users.

Accessibility bias: No inclusive design features (e.g., screen reader compatibility, subtitles).

Digital divide: Only web-based; excludes those with limited internet access or digital literacy.
Lack of interaction: No participatory or feedback mechanisms.

Limited accessibility: No tools for people with disabilities or low digital skills.

No diversity: Visuals and messages are generic, without diverse representation.

No data or evaluation: No published evidence of impact, reach, or effectiveness.
Message clarity: Key messages are simple, medically accurate, and actionable.

Alignment with policy: Supports France’s national AMR strategy and WHO goals.

Multichannel dissemination: Available online with printable leaflets.

Institutional credibility: Hosted on the Ministry of Health platform, boosting trust.