Objectives and Target Audience
Objective(s)
To raise awareness and understanding of antibiotic resistance through an interactive quiz featuring key resistant pathogens.
Target audience
Students
General public
Campaign Scope
National
Communication Strategy
Communication Channels Used
Online quizzes
Campaign Material(s)
Online quizzes
Campaign Focus
Human health
Campaign Setting
Online
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Pedagogical Approach
Educational model applied
Gamified
Transmissive
Content Complexity Level
Basic
Diversity and Inclusion
Content accessibility
Yes
Content accessibility
Plain language
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
No
Dissemination and Sustainability
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Lessons and Observations
Documents
Documents
Quiz
Evidence for
Quiz