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MedBay-418

Title or slogan
MedBay-418
Publication Year
2023
Leading Institution
République et canton de Genève ge.c
Source
https://www.star.admin.ch/de/medbay-418-spielerische-sensibilisierung-fuer-den-antibiotikaeinsatz

https://www.ge.ch/document/bacteries-resistent-nous-avec-jeu-ligne-medbay-418
Country/Countries
Switzerland
Original language
French
Available Language(s)
English
Campaign link
https://www.medbay-418.com/
Objective(s)
To raise awareness about antibiotic use through a serious game developed for the general public.
Target audience
General public
Campaign Scope
International
Partners or Allies
Atelier Sémaphore
Communication Channels Used
website
Campaign Material(s)
Game
Key messages
Antibiotics must be used wisely and only when necessary.

Misuse of antibiotics accelerates resistance.

Infection prevention (hygiene, vaccination, stewardship) is essential.

Everyone has a role to play in protecting antibiotics.
Campaign Focus
Human health
Campaign Setting
Online
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Educational model applied
Gamified
Transmissive
Content Complexity Level
Intermediate
Content accessibility
Yes
Content accessibility
Plain language
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
No
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Active
Credibility assumed due to source, no references
Accessible formats for visually impaired users not provided
Usage rights or licensing not identified
Uncertain whether materials are suitable for reuse
Reporting on results or impact not found
Funding details not disclosed.
Not all official or widely spoken languages are covered
Key messages not clearly indicated
It is unclear where and how the game has been promoted.
Clear, concise key message summaries may help reduce misinterpretation.
Creative and interactive formats (e.g., games, art, contests) may boost public participation.
Language Bias
Disability Accessibility Bias
Evaluation Absence Bias
Involvement Bias
Not found measurable outcomes or evaluation plan
Not all official languages are covered.
Clear messaging
Multilingual Accessibility