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Antibiotika richtig einsetzen (Use antibiotics correctly)

Title or slogan
Antibiotika richtig einsetzen (Use antibiotics correctly)
Publication Year
2018
Leading Institution
pharmaSuisse – Schweizerischer Apothekerverband
Source
- Link of interest at https://www.star.admin.ch/de/search?search=Antibiotika:+Nutze+sie+richtig,+es+ist+wichtig&sort=dateDecreasing&page=1&display=list
- Website at https://www.bag.admin.ch/de/antibiotikaresistenzen
Country/Countries
Switzerland
Original language
German
Available Language(s)
German
French
Italian
English
Spanish
Ukrainian
Russian
Portuguese
Arabic
Turkish
Albanian
Croatian
Campaign link
https://www.star.admin.ch/de/antibiotika-richtig-einsetzen
https://www.antibiotika-richtig-einsetzen.ch/
Objective(s)
To raise awareness about the correct use of antibiotics to help prevent antibiotic resistance.
Target audience
General public
Campaign Scope
National
Partners or Allies
Foederatio Medicorum Helveticorum (FMH)
Communication Channels Used
Social Media
Social Media Used
YouTube
Campaign Material(s)
Video
Posters
Leaflets
Key messages
Antibiotic resistance is a global problem that affects human and animal health and also has an impact on the environment.

Bacterial infections can become increasingly difficult to treat when antibiotics are not used correctly.

Take antibiotics exactly as prescribed by your doctor and never share them with others.

Return any unused antibiotics to the pharmacy; do not throw them away or keep them for later use.

Antibiotics do not work against colds or viral infections. In many cases, your body has enough defenses to recover on its own.
Campaign Focus
One Health
Campaign Setting
Community
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Human silhouettes
Animals
Pill/capsule icons
Bacteria
Virus
Educational model applied
Transmissive
Content Complexity Level
Basic
Continuity strategy
One-off campaign
Campaign Start Year
2018
Campaign End Year
2018
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Credibility assumed due to source, no references
Subtitles or captions missing, limited or unclear
Usage rights or licensing not identified
Reporting on results or impact not found
Funding details not disclosed.
Outreach activities not documented
Clear, concise key message summaries may help reduce misinterpretation.
Multilingual materials may reach more diverse communities.
Disability Accessibility Bias
Evaluation Absence Bias
Language Bias
Limited reach / Single channel
Not found measurable outcomes or evaluation plan
Clear messaging
Multilingual Accessibility