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Antibiotiques, c’est pas automatique

Title or slogan
Antibiotiques, c’est pas automatique
Publication Year
2017
Leading Institution
French Ministry of Health
Source
https://sante.gouv.fr/IMG/pdf/6_chapuis_colloque_antibiotiques_16_novembre.pdf
More+ https://sante.gouv.fr/IMG/pdf/6_chapuis_colloque_antibiotiques_16_novembre.pdf
https://www.chu-angers.fr/offre-de-soins/prevention-et-sante-publique/bien-vivre-au-quotidien/promotion-et-education-a-la-sante/les-antibiotiques-pourquoi-ce-n-est-pas-automatique--141701.kjsp#:~:text=Dans%20les%20ann%C3%A9es%202000%2C%20la,les%20m%C3%A9decins%20et%20leurs%20patients.
Country/Countries
France
Original language
French
Available Language(s)
French
Campaign link
https://sante.gouv.fr/IMG/pdf/6_chapuis_colloque_antibiotiques_16_novembre.pdf
https://www.chu-angers.fr/offre-de-soins/prevention-et-sante-publique/bien-vivr…
Objective(s)
Reduce over-prescription of antibiotics, particularly for viral infections (colds, flu, sore throats).

Inform the public that antibiotics are not always necessary.

Support doctors in reducing inappropriate patient demand for antibiotics.

Curb antimicrobial resistance in France.
Target audience
General public
Patients
Healthcare professionals
Campaign Scope
National
Communication Channels Used
website
Campaign Material(s)
Webinar
Report
Key messages
Antibiotics are not always needed.

They are ineffective against viral infections.

Misuse contributes to antimicrobial resistance.

Use antibiotics only when prescribed and necessary.
Campaign Focus
Human health
Campaign Setting
Healthcare facilities
Community
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Educational model applied
Transmissive
Content Complexity Level
Specialized
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
No
Continuity strategy
One-off campaign
Campaign Start Year
2017
Campaign End Year
2017
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Evaluation methods used
Reach/engagement
Accessible formats for hearing impaired users not provided
Accessible formats for visually impaired users not provided
Feedback or audience involvement not visible
Funding details not disclosed.
Single-language with a focused national audience
Lack of inclusivity
No participatory mechanisms
Limited adaptation for educational levels
Not accessible for all audiences
Clear, concise key message summaries may help reduce misinterpretation.
Strong branding and repetition were effective in shifting public perception. However, future campaigns should expand to include more interactive formats, vulnerable group targeting, and broader accessibility adaptations.
Cultural/Contextual Bias
Digital Access Bias
Disability Accessibility Bias
Educational Bias
Language Bias
Explanation: Focused on general population with little adaptation for diverse backgrounds, disabilities, or age-specific needs.
Limited accessibility
Limited feedback loop
No translation to other languages
Clear messaging
Call to Action
Wide media coverage
Institutional credibility
National coordination
Impact on prescribing behavior