Want to correct or add a campaign to our database?
Submit request

Antibiomalin : pour savoir comment bien utiliser les antibiotiques

Title or slogan
Antibiomalin : pour savoir comment bien utiliser les antibiotiques
Publication Year
2025
Leading Institution
L'Assurance Maladie
Source
https://www.sante.fr/antibiomalin-pour-savoir-comment-bien-utiliser-les-antibiotiques
Country/Countries
France
Original language
French
Available Language(s)
French
Campaign link
https://www.ameli.fr/assure/sante/medicaments/utiliser-recycler-medicaments/uti…
Objective(s)
Raise awareness among the French population about the growing issue of bacterial resistance and the consequent decrease in antibiotic effectiveness.

Educate the public that antibiotics are effective only against bacterial infections, not viral ones.

Encourage responsible use of antibiotics to combat the development of antimicrobial resistance.
Target audience
General public
Parents / Relatives
Caregivers
Early Childhood Professionals
Healthcare professionals
Campaign Scope
National
Partners or Allies
Santé publique France
Communication Channels Used
websites/blogs
Campaign Material(s)
Website content
Key messages
Potentially:
"Les antibiotiques sont efficaces uniquement contre les bactéries."
"Antibiotics are effective only against bacteria."

"Mais leur usage massif et souvent inapproprié favorise l'apparition des résistances bactériennes aux antibiotiques."
"But their massive and often inappropriate use promotes the emergence of bacterial resistance to antibiotics."
Campaign Focus
Human health
Campaign Setting
Online
Use of Scientific Evidence
Yes
Visual and Symbolic Elements
Pill/capsule icons
Bacteria
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
No
Continuity strategy
Campaign with regular updates
Campaign End Year
2025
Replicability
Yes
Content usage license
Free
Campaign Status
Active
Accessible formats for hearing impaired users not provided
Accessible formats for visually impaired users not provided
Outreach activities not documented
Feedback or audience involvement not visible
Funding details not disclosed.
Single-language with a focused national audience
Campaign timeline information incomplete or missing
Clear, concise key message summaries may help reduce misinterpretation.
Disability Accessibility Bias
Digital Access Bias
Digital Literacy Bias
Evaluation Absence Bias
Educational Bias
Involvement Bias
Language Bias
Limited accessibility
Limited feedback loop
Limited reach / Single channel
Not found measurable outcomes or evaluation plan
No translation to other languages
Call to Action