Objectives and Target Audience
Objective(s)
Raise awareness among the general public about the risks of antimicrobial resistance (AMR).
Promote responsible use of antibiotics and antimicrobials.
Increase public understanding of how resistant germs spread.
Motivate behavior change, especially regarding self-medication and misuse of antibiotics.
Promote responsible use of antibiotics and antimicrobials.
Increase public understanding of how resistant germs spread.
Motivate behavior change, especially regarding self-medication and misuse of antibiotics.
Target audience
General public
Adolescents
Young Adults
Campaign Scope
European
Communication Strategy
Communication Channels Used
websites/blogs
Campaign Material(s)
Videos
Leaflets
Game
Key messages
Potentially:
This is antimicrobial resistance, and the stakes are high.
It makes common illnesses harder to treat and defeat, and the protectors are stretched to their limits.
Now it’s up to us. Spread the word, not the germs.
Use your antibiotics wisely, finish the full course, never share or save them for later…and keep your hands clean, superheroes.
The world is your body. The threat is real.
If we don’t work together, we’ll never reach the next level.
This is antimicrobial resistance, and the stakes are high.
It makes common illnesses harder to treat and defeat, and the protectors are stretched to their limits.
Now it’s up to us. Spread the word, not the germs.
Use your antibiotics wisely, finish the full course, never share or save them for later…and keep your hands clean, superheroes.
The world is your body. The threat is real.
If we don’t work together, we’ll never reach the next level.
Campaign Focus
Human health
Campaign Setting
Online
Community
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Human
Bacteria
Pedagogical Approach
Educational model applied
Gamified
Content Complexity Level
Intermediate
Adaptation to Educational Levels
Adolescents
Complementary materials
Resources for teachers or facilitators
Resources for parents
Diversity and Inclusion
Content accessibility
Yes
Content accessibility
Plain language
Cultural Sensitivity and Contextualization
Yes
Dissemination and Sustainability
Continuity strategy
Campaign with regular updates
Replicability
Yes
Content usage license
Free
Campaign Status
Active
Lessons and Observations
Documents
Documents
AMR campaign – Testimonial videos (EN, SP) Link
Evidence for
Video
Only up: Beat the Bug Game - Link to download
Evidence for
Game
AMR campaign – Teaser videos of the game - Link
Resources for parents and teachers
Document
Source