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RAI – Rationaler Antibiotikaeinsatz durch Information und Kommunikation für Klinikärzt/innen for hospital doctors

Title or slogan
RAI – Rationaler Antibiotikaeinsatz durch Information und Kommunikation für Klinikärzt/innen for hospital doctors
Publication Year
2015
Leading Institution
Institut für Hygiene und Umweltmedizin, Charité Berlin
Source
https://projekttraeger.dlr.de/sites/default/files/2021-11/documents/Projektsteckbriefe_Antibiotika-Workshop_2021_0.pdf
Country/Countries
Germany
Original language
German
Available Language(s)
German
Campaign link
https://www.rai-projekt.de/projekt
https://www.rai-projekt.de/krankenhaus
Objective(s)
To disseminate knowledge regarding antibiotic therapy within their departments and improve care processes.
Target audience
Surgeons
Intensive care doctors
Campaign Scope
National
Communication Channels Used
websites/blogs
Campaign Material(s)
Video
Training session
Campaign Focus
Human health
Campaign Setting
Hospital
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Bacteria
antibiotics
Doctors
Patients
Educational model applied
Transmissive
Participatory
Content Complexity Level
Specialized
Continuity strategy
Campaign with regular updates
Campaign Start Month
2
Campaign Start Year
2015
Campaign End Month
6
Campaign End Year
2022
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Credibility assumed due to source, no references
Single-language with a focused national audience
Subtitles or captions missing, limited or unclear
Outreach activities not documented
Usage rights or licensing not identified
Funding details not disclosed.
Reporting on results or impact not found
Clear, concise key message summaries may help reduce misinterpretation.
Tailoring content to specific groups (e.g., parents, seniors, teens) may enhance impact.
Language Bias
Evaluation Absence Bias
No translation to other languages
Not found measurable outcomes or evaluation plan
Dedicated website or online portal
Clear messaging