People ask about viruses and bacteria

Objectives and Target Audience

Objective(s)

1. Teach preschool children basic concepts about viruses, bacteria, vaccines, and hygiene in an engaging and age-appropriate way.
2. Encourage healthy habits like handwashing, resting when ill, and coughing/sneezing into the elbow.
3. Reduce fear and misinformation through playful and factual storytelling.

Target audience

Preschool-aged children (ages 3–6).

Preschool educators

Parents / Relatives

Caregivers

Campaign Scope

National

Communication Strategy

Communication Channels Used

Printed materials

Campaign Material(s)

Booklet

Posters

Educational videos

Key messages

-Viruses and bacteria can be almost anywhere.

Campaign Focus

Human health

Campaign Setting

Preschools

Design and Content

Use of Scientific Evidence

Implicit Evidence-Based Messaging

Visual and Symbolic Elements

Use of colors

Color scheme

Cartoons

Pedagogical Approach

Educational model applied

Transmissive

Content Complexity Level

Basic

Adaptation to Educational Levels

Children

Diversity and Inclusion

Content accessibility

Yes

Content accessibility

Sign language

Diversity and Inclusion

Involvement of Vulnerable Groups

Yes

Vulnerable Groups

Targeted materials

Cultural Sensitivity and Contextualization

Yes

Dissemination and Sustainability

Continuity strategy

Campaign with regular updates

Replicability

Yes

Content usage license

Free

Campaign Status

Active

Lessons and Observations

Identified gaps

No scientific evidence or references, unclear if evidence-based

Credibility assumed due to source, no references

Key messages not clearly indicated

Frequently Asked Questions (FAQs) section not included

Access point for campaign materials not clearly provided

Campaign webpage or dedicated section not visible

Interactive features not included

Feedback or audience involvement not visible

Reporting on results or impact not found

Outreach activities not documented

1. No quantifiable learning assessment or behavior change tracking.
2. Limited cultural adaptation or inclusive representatio.
3. No structured parent feedback or participatory evaluation mechanisms.

Lessons learned

Using plain language and visual aids can support health literacy.

Consistency in tone, slogans, and design may strengthen campaign recognition.

Tailoring content to specific groups (e.g., parents, seniors, teens) may enhance impact.

Providing sign language interpretation or accurate captions may improve accessibility for people with hearing impairments.

A central campaign hub or website can improve discoverability and consistency.

1. Simplicity is effective: The material seem to explain health concepts through storytelling and questions builds trust and understanding.
2. Children are active agents: Inviting them to think, draw, and reflect fosters ownership of healthy behaviors.
3. Supports broader campaigns: This material complements national hand hygiene and vaccination initiatives.

Identified biases

Digital Access Bias

Digital Literacy Bias

Disability Accessibility Bias

Evaluation Absence Bias

Inclusivity Bias

Involvement Bias

Language Bias

Scientific Basis Bias

Vulnerable Groups Bias

1. Visual and linguistic accessibility may vary depending on a child’s reading level, background, or learning style.
2. Materials may unintentionally assume certain norms without adaptation for inclusion.

Identified Weaknesses

Lack of scientific evidence

Unclear or confusing messaging

1. Lacks engagement tools (e.g. quizzes, scenarios, games) to reinforce learning, especially for younger users.
2. Lacks structured implementation guide for educators.

Identified Strengths

Clear messaging

Dedicated website or online portal

Use of visuals and infographics

Accessibility

- Videos are transcribed.
- Booklet is available in english.
- Accessibility is limited to one of the videos is offered in sign language.
- Dedicated website or online portal: there is a dedicated webpage, although it is not straightforward.
- Is child friendly.

Documents