Objectives and Target Audience
Objective(s)
1. To inform the public about various infections (viral, bacterial, fungal).
2. Promote correct self-care and responsible use of antibiotics.
3. Help people recognize symptoms that require medical attention.
4. Support health literacy and reduce unnecessary health visits or antibiotic use.
2. Promote correct self-care and responsible use of antibiotics.
3. Help people recognize symptoms that require medical attention.
4. Support health literacy and reduce unnecessary health visits or antibiotic use.
Target audience
General public
Young Adults
Elderly people
Parents / Relatives
Caregivers
Campaign Scope
National
Communication Strategy
Communication Channels Used
websites/blogs
National health phone line “1177”.
Campaign Material(s)
Website content
Campaign Focus
Human health
Campaign Setting
Online
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Diversity and Inclusion
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Dissemination and Sustainability
Replicability
Yes
Content usage license
Free
Campaign Status
Active
Lessons and Observations
Documents
Documents