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1177. se a national website with information for the public about disease symptoms and health care has been create

Objective(s)
1. To inform the public about various infections (viral, bacterial, fungal).
2. Promote correct self-care and responsible use of antibiotics.
3. Help people recognize symptoms that require medical attention.
4. Support health literacy and reduce unnecessary health visits or antibiotic use.
Target audience
General public
Young Adults
Elderly people
Parents / Relatives
Caregivers
Campaign Scope
National
Communication Channels Used
websites/blogs
National health phone line “1177”.
Campaign Material(s)
Website content
Key messages
Potentially:
1. Most respiratory infections are viral and do not require antibiotics.
2. Antibiotic resistance is a major public health threat.
3. Only take antibiotics when prescribed and complete the course.
4. Practice good hand hygiene and cough etiquette.
5. Seek medical care only when necessary.
Campaign Focus
Human health
Campaign Setting
Online
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Replicability
Yes
Content usage license
Free
Campaign Status
Active
Identified gaps
No scientific evidence or references, unclear if evidence-based
Credibility assumed due to source, no references
Accessible formats for hearing impaired users not provided
Accessible formats for visually impaired users not provided
No adaptation for different age groups
Frequently Asked Questions (FAQs) section not included
Campaign timeline information incomplete or missing
Interactive features not included
Feedback or audience involvement not visible
Reporting on results or impact not found
Outreach activities not documented
Identified gaps
1. No interactive tools (e.g., symptom checkers, decision aids).
2. No evaluation mechanisms or feedback options shown.
3. Limited personalization or tailored pathways for vulnerable populations.
4. Some content is not translated or simplified for all demographics.
Lessons learned
Offering both digital and print formats can support broader accessibility.
Limited inclusion of vulnerable or underrepresented groups may reduce overall effectiveness.
Lessons learned
1. A trusted digital platform can scale health literacy nationwide.
2. Combining symptom education with antibiotic messaging is effective.
3. Layered content (basic → advanced) would help diverse users.
4. Future development should include impact tracking, user involvement, and co-creation.
Identified biases
Digital Access Bias
Digital Literacy Bias
Disability Accessibility Bias
Educational Bias
Evaluation Absence Bias
Involvement Bias
Scientific Basis Bias
Vulnerable Groups Bias
Identified biases
1. Individual responsibility emphasis (e.g., hygiene, self-care).
2. May not account for structural healthcare access issues.
3. Assumes a basic level of health literacy and trust in the system.


Identified Weaknesses
Limited feedback loop
Limited accessibility
Limited reach / Single channel
Identified Weaknesses
1. Minimal interactivity or user feedback loops.
2. No evaluation data available nor quantitative or qualitative indicators.
3. Passive learning model; lacks interactive learning tools.
4. No transparency on user behavior or impact.
5. Limited engagement tools (no forums, comments, or user stories).
Identified Strengths
Easy to locate materials
Dedicated website or online portal
Identified Strengths
1. It has a National health phone line “1177”. Links from Swedish healthcare providers.
2. Digital-first platform, available nationally. Used in coordination with healthcare visits, often referred to by healthcare staff.
3. Highly structured and reliable information.
4. Covers wide range of common infections with consistent language and logic.
5. Supports national antibiotic stewardship goals.
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