Objectives and Target Audience
Objective(s)
To promote hand hygiene as a priority and effective measure to prevent healthcare-associated infections and the spread of multidrug-resistant microorganisms
Target audience
Healthcare professionals
Campaign Scope
National
Communication Strategy
Communication Channels Used
websites/blogs
Posters
Campaign Material(s)
Posters
Campaign Focus
Human health
Campaign Setting
Hospital
Healthcare facilities
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Hands
Gel
Soap
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Basic
Dissemination and Sustainability
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Lessons and Observations
Documents
Documents
Posters for professionals in spanish
Evidence for
Campaign
Poster
Document
Posters for professionals in other official languages
Evidence for
Campaign
Poster
Document