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Aktion Saubere Hände (Clean Hands Campaign) - Nursing homes

Title or slogan
Aktion Saubere Hände (Clean Hands Campaign) - Nursing homes
Publication Year
2008
Leading Institution
Institut für Hygiene und Umweltmedizin, Charité Berlin
Source
-Page: https://www.aktion-sauberehaende.de/en/about-us
- Page: https://www.aktion-sauberehaende.de/en/
Country/Countries
Germany
Original language
German
Available Language(s)
English
German
Contact e-mail
aktion-sauberehaende@charite.de
Campaign link
https://www.aktion-sauberehaende.de/en/
https://www.aktion-sauberehaende.de/en/about-us
Objective(s)
To support nursing homes in the implementation of an intervention package for the improvement of hand hygiene and the optimization of infection prevention free of charge
Target audience
Nursing homes
Nursing home staff
Campaign Scope
National
Communication Channels Used
websites/blogs
Campaign Material(s)
Website content
Training materials
Videos
Key messages
"Safety of Residents – hand disinfection at the appropriate time saves lives and protects residents."
"Awareness – … increase awareness of the subject of hand hygiene."
"Shared Responsibility – … establish well-defined structures in your institution and appoint individuals to be responsible for patient safety."
"Innovative Interaction and Communication – … makes possible direct dialogue and the exchange of information with other participants."
"Hand hygiene is a Quality Indicator – … an important indicator of quality."
"Hand hygiene is not merely an option or a question of opportunity."
Adapted 5 Moments for Hand Hygiene in nursing homes:

BEFORE contact with resident

BEFORE aseptic activities

AFTER contact with possibly infectious material

AFTER contact with resident

AFTER contact with a resident’s immediate environment
Campaign Focus
Human health
Campaign Setting
Nursing homes
Elder care environments
Geriatric wards
Assisted living facilities
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Educational model applied
Transmissive
Constructivist
Participatory
Content Complexity Level
Specialized
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Continuity strategy
Campaign with regular updates
Replicability
Yes
Content usage license
Free
Campaign Status
Active
Credibility assumed due to source, no references
Accessible formats for hearing impaired users not provided
Accessible formats for visually impaired users not provided
Campaign timeline information incomplete or missing
Feedback or audience involvement not visible
Reporting on results or impact not found
Outreach activities not documented
Funding details not disclosed.
Seems that part of the training sections are not available
Tailoring content to specific groups (e.g., parents, seniors, teens) may enhance impact.
Clear, concise key message summaries may help reduce misinterpretation.
A central campaign hub or website can improve discoverability and consistency.
Labelling a “Resources” section may help users find and use materials more easily.
Digital Access Bias
Digital Literacy Bias
Disability Accessibility Bias
Educational Bias
Evaluation Absence Bias
Involvement Bias
Limited feedback loop
Limited accessibility
Limited reach / Single channel
Not found measurable outcomes or evaluation plan
Easy to locate materials
Call to Action
Dedicated website or online portal
Multilingual Accessibility