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Aktion Saubere Hände (Clean Hands Campaign) - Patients and Relatives

Objective(s)
To increase patient safety through improved implementation of hand hygiene in healthcare institutions.
Target audience
Patients
Parents / Relatives
Visitors and family members of residents
General public
Campaign Scope
National
Communication Channels Used
websites/blogs
Campaign Material(s)
Website content
Educational videos
Key messages
"Hand hygiene is an effective measure to prevent the transmission of pathogens and the development of infections."

"Improvement of hand hygiene by medical personnel represents a possible measure for increased patient safety."

Patients and relatives should:

Be aware of hand hygiene practices of staff.

Know how to protect themselves and their children from multidrug-resistant organisms (MDROs).

Recognize situations when to address hospital staff about hand hygiene.


Campaign Focus
Human health
Campaign Setting
Healthcare facilities
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Hands washing
hospital environment
Educational model applied
Transmissive
Participatory
Content Complexity Level
Intermediate
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Continuity strategy
Campaign with regular updates
Replicability
Yes
Content usage license
Free
Campaign Status
Active
Identified gaps
Credibility assumed due to source, no references
Accessible formats for visually impaired users not provided
No adaptation for different age groups
Feedback or audience involvement not visible
Reporting on results or impact not found
Outreach activities not documented
Funding details not disclosed.
Accessible formats for hearing impaired users not provided
Lessons learned
Clear, concise key message summaries may help reduce misinterpretation.
Tailoring content to specific groups (e.g., parents, seniors, teens) may enhance impact.
A central campaign hub or website can improve discoverability and consistency.
Labelling a “Resources” section may help users find and use materials more easily.
Identified biases
Educational Bias
Evaluation Absence Bias
Involvement Bias
Disability Accessibility Bias
Digital Access Bias
Digital Literacy Bias
Identified Weaknesses
Limited feedback loop
Limited accessibility
Limited reach / Single channel
Not found measurable outcomes or evaluation plan
Identified Weaknesses
Identified Strengths
Call to Action
Easy to locate materials
Dedicated website or online portal
Multilingual Accessibility
Documents