Objectives and Target Audience
Objective(s)
Strengthen the voice of patients in AMR discussions at EU and national levels.
Empower patient groups with knowledge and tools to advocate effectively.
Raise awareness of AMR as a critical patient safety and public health issue.
Empower patient groups with knowledge and tools to advocate effectively.
Raise awareness of AMR as a critical patient safety and public health issue.
Target audience
General public
Healthcare professionals
Campaign Scope
International
Communication Strategy
Communication Channels Used
website
Social Media
Campaign Material(s)
webinar videos
Key messages
Patients are key stakeholders in addressing AMR.
AMR threatens patient safety and quality of care.
Empowered patient voices can influence policy and improve stewardship.
AMR threatens patient safety and quality of care.
Empowered patient voices can influence policy and improve stewardship.
Campaign Focus
Human health
Campaign Setting
Community
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Adaptation to Educational Levels
Adults
Diversity and Inclusion
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
No
Dissemination and Sustainability
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Lessons and Observations
Documents
Documents
Webinar videos
Evidence for
Webinar
Document
Source